Nykaa | Senior Executive Influencer Marketing | mumbai

1 month ago


mumbai, India Nykaa Full time

Job Title: Senior Executive Influencer Marketing


Job Description :


Affiliate Program Management:

  • Manage and grow Nykaa’s Affiliate Program by onboarding new influencers, content creators, and partners.
  • Monitor affiliate performance, ensuring timely payouts and optimizing partnerships for maximum ROI.
  • Collaborate with internal teams to align affiliate campaigns with business goals.


Influencer Outreach and Relationship Management:

  • Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments.
  • Negotiate collaborations, affiliate deals, and promotional activities with influencers.
  • Ensure influencers adhere to Nykaa’s brand guidelines and campaign objectives.


Campaign Execution:

  • Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition.
  • Track campaign progress, providing regular updates to stakeholders on performance metrics and insights.


Performance Analysis:

  • Analyze data from affiliate and influencer campaigns to measure effectiveness.
  • Identify areas of improvement and suggest strategies to optimize campaigns.


Collaboration and Coordination:

  • Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns.
  • Coordinate with tech teams for affiliate platform management and issue resolution.


Market Research:

Stay updated on industry trends, competitors’ affiliate programs, and emerging influencer opportunities.


Knowledge and Skill / Qualification Requirements :


  • 1–4 years of experience in influencer marketing, affiliate marketing, or digital marketing.
  • Understanding of affiliate marketing tools, platforms, and performance metrics.
  • Excellent communication and negotiation skills.
  • Data-driven mindset with the ability to interpret analytics.
  • Passion for beauty, fashion, and lifestyle content is a plus.



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