Nykaa | Senior Manager Content | mumbai

1 month ago

Mumbai, India Nykaa Full time
Job Title:

Senior Manager - Content

Role Overview :

This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.

Key Responsibilities :

Own integrated campaign planning for key tentpole brand & sale campaigns for Nykaa Fashion across categories (Western-wear, Indian Wear, Accessories, Sports, Global & more)Build 360 degree marketing campaigns by leveraging channels such as Social Media Marketing, Influencer Marketing, Email marketing, PR etc to scale the brand’s digital presence.Develop and implement strategies to scale key social media metrics on owned channels. Ensure growth is delivered through both organic and paid initiatives, driving user engagement, reach, and conversions. Optimize performance based on data insights and emerging social media trends.Spearhead the planning, execution, and optimization of cross-channel growth marketing campaigns.Lead brand marketing efforts to drive brand visibility and user engagement across multiple social platforms, including Instagram, Facebook, Pinterest, and YouTube.Work cross-functionally and collaborate with various stakeholders within the marketing team to leverage their knowledge to build sound strategies across channels.Create top of mind awareness and drive marketing innovation for Nykaa Fashion Womenswear across various channels through Hero content and campaign ideas.Drive adoption of global brands by building effective marketing campaigns for the same across channels.Secure strong brand investments with a content + commercial focus across key sale campaigns & build brand funded properties.Driving collaborations to recruit new consumers through various cross brand campaigns.Own budget planning and campaign measurement for all campaigns.Develop key insights and innovative solutions for content and monitor the effectiveness of them using metrics like traffic, conversations and engagement.Create project reports with qualitative insight and quantitative data outputs based on the metrics set.

Knowledge and Skill / Qualification Requirements :

Minimum qualification of Bachelor’s degree in Management with a focus in Marketing with a proven track record of managing large-scale campaigns across multiple platforms.Minimum 9 years of relevant experience with Social Content with integrated marketing leading campaign ideation, brand strategy and working with various stakeholders to own end to end execution for key tentpole campaigns. Experience in e-commerce or beauty/fashion brands is a plus.Strong data analytics & insights to implement effective measurement for success for campaigns.Digital Content Marketer who has an ability to build content strategy, campaigns and have knowledge of marketing measurement on digital. This would comprise the following skillsets.Right mix of strategy and sharp creative: Staying at the frontlines of social trends.Audience evaluation and segmentation: identify key audiences, demographics and know their content preferences to tailor content strategies.Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimization. ( Social, PR, Onsite, Creators, events etc.Knowledge of current marketing trends and deep understanding of digital and content space. Experience or affinity with fashion brands is an added bonus.Ability to adapt, lead a team, be detail oriented, work in a high-pressure dynamic and fast paced environment, be resourceful, manage stakeholders, strong ownership of projects & have strong collaboration skills.

  • Nykaa | Senior Manager Content | mumbai

    1 month ago

    mumbai, India Nykaa Full time

    Job Title: Senior Manager - ContentRole Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.Key...

  • Nykaa | Senior Manager Content | mumbai

    1 month ago

    mumbai, India Nykaa Full time

    Job Title: Senior Manager - Content Role Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact. Key...

  • Nykaa | Senior Manager Content | mumbai

    1 month ago

    mumbai, India Nykaa Full time

    Job Title: Senior Manager - ContentRole Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.Key...

  • Nykaa | Senior Executive Influencer Marketing | mumbai

    2 months ago

    mumbai, India Nykaa Full time

    Job Title: Senior Executive Influencer MarketingJob Description :Affiliate Program Management:Manage and grow Nykaa’s Affiliate Program by onboarding new influencers, content creators, and partners.Monitor affiliate performance, ensuring timely payouts and optimizing partnerships for maximum ROI.Collaborate with internal teams to align affiliate campaigns...

  • Nykaa | Senior Executive Influencer Marketing | mumbai

    2 months ago

    mumbai, India Nykaa Full time

    Job Title: Senior Executive Influencer Marketing Job Description :Affiliate Program Management:Manage and grow Nykaa’s Affiliate Program by onboarding new influencers, content creators, and partners.Monitor affiliate performance, ensuring timely payouts and optimizing partnerships for maximum ROI.Collaborate with internal teams to align affiliate campaigns...

  • Nykaa | Senior Executive Influencer Marketing | mumbai

    2 months ago

    mumbai, India Nykaa Full time

    Job Title: Senior Executive Influencer Marketing Job Description : Affiliate Program Management: Manage and grow Nykaa’s Affiliate Program by onboarding new influencers, content creators, and partners. Monitor affiliate performance, ensuring timely payouts and optimizing partnerships for maximum ROI. Collaborate with internal teams to align affiliate...

  • Nykaa | Associate Manager Media Planning

    4 days ago

    mumbai, India Nykaa Full time

    About the Role :We are looking for an analytical, data-driven individual to help plan and execute the media strategy for Nykaa across 360 media channels (Print, OOH, TV, Digital, Innovations). The ideal candidate will have experience in media-management for ecommerce players, along with a proven track record in delivering successful, result oriented media...

  • Nykaa | Associate Manager Media Planning

    2 weeks ago

    mumbai, India Nykaa Full time

    About the Role :We are looking for an analytical, data-driven individual to help plan and execute the media strategy for Nykaa across 360 media channels (Print, OOH, TV, Digital, Innovations). The ideal candidate will have experience in media-management for ecommerce players, along with a proven track record in delivering successful, result oriented media...

  • Nykaa | Associate Manager Media Planning

    9 hours ago

    mumbai, India Nykaa Full time

    About the Role :We are looking for an analytical, data-driven individual to help plan and execute the media strategy for Nykaa across 360 media channels (Print, OOH, TV, Digital, Innovations). The ideal candidate will have experience in media-management for ecommerce players, along with a proven track record in delivering successful, result oriented media...

  • Senior manager content

    4 weeks ago

    Mumbai, India Nykaa Full time

    Job Title: Senior Manager - Content Role Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact. ...

  • Senior manager content

    1 month ago

    Mumbai, India Nykaa Full time

    Job Title: Senior Manager - ContentRole Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.Key...

  • Nykaa | Assistant Manager Design

    4 days ago

    mumbai, India Nykaa Full time

    Role Overview :The Assistant Design Manager for the Nykaa Web Com team will oversee the design aspects of the Nykaa e-commerce platform, ensuring a seamless, engaging, and user-friendly shopping experience. This role involves managing a team of designers, collaborating with cross-functional teams, and maintaining high standards of visual and interaction...

  • Nykaa | Associate Manager Media Planning

    2 weeks ago

    mumbai, India Nykaa Full time

    About the Role : We are looking for an analytical, data-driven individual to help plan and execute the media strategy for Nykaa across 360 media channels (Print, OOH, TV, Digital, Innovations). The ideal candidate will have experience in media-management for ecommerce players, along with a proven track record in delivering successful, result oriented...

  • Nykaa | Associate Manager Media Planning

    4 weeks ago

    mumbai, India Nykaa Full time

    About the Role : We are looking for an analytical, data-driven individual to help plan and execute the media strategy for Nykaa across 360 media channels (Print, OOH, TV, Digital, Innovations). The ideal candidate will have experience in media-management for ecommerce players, along with a proven track record in delivering successful, result oriented media...

  • Senior Manager Content

    1 month ago

    Mumbai, India Nykaa Full time

    Job Title: Senior Manager - ContentRole Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.Key...

  • Senior Manager Content

    1 month ago

    Mumbai, India Nykaa Full time

    Job Title: Senior Manager - ContentRole Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.Key...

  • Senior Manager Content

    1 month ago

    Mumbai, India Nykaa Full time

    Job Title: Senior Manager - Content Role Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact. Key...

  • Nykaa | Assistant Manager Design

    2 weeks ago

    mumbai, India Nykaa Full time

    Role Overview : The Assistant Design Manager for the Nykaa Web Com team will oversee the design aspects of the Nykaa e-commerce platform, ensuring a seamless, engaging, and user-friendly shopping experience. This role involves managing a team of designers, collaborating with cross-functional teams, and maintaining high standards of visual and interaction...

  • Content Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India Nykaa Full time

    About the RoleJoin Nykaa Fashion as a Senior Brand Content Strategist and take on the challenge of leading integrated marketing campaigns that drive brand engagement, channel growth, and sales impact. With 9+ years of experience in social content and integrated marketing, you will oversee campaign ideation, brand strategy, and end-to-end execution for key...

  • Nykaa | Retention Marketing Executive | mumbai

    2 months ago

    mumbai, India Nykaa Full time

    Job Overview:We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding...