Brand Partnership

1 week ago

delhi, India Magic Bus India Foundation Full time
JD – Senior Marketing Manager -Brand Partnership & Licensing
Company: Magic Bus India Foundation
Job Description:
We at Magic Bus are looking for a senior marketing manager who is responsible for both
fundraising through galas and building brand awareness through strategic brand
partnerships. As the Brand and partnership lead, you will play a pivotal role in developing
and executing marketing strategies that enhance our brand presence through campaigns
and strategic partnerships as well as drive gala/events fundraising.
Strategic Event Planning: Gala / Partner Events
Event Planning -
• Develop and implement a comprehensive event strategy aligned with
organizational goals.
• Provide strategic input on event concepts, themes, and formats.
Client Relationship Management -
• Cultivate and maintain relationships with key clients and stakeholders like Gala
committee as well as top donors.
• Act as a primary point of contact for high-profile clients, ensuring their
expectations are exceeded.
Project Oversight -
• Led the planning and execution of multiple events simultaneously.
• Ensure all events are executed flawlessly to drive fundraising and brand visibility.
Brand Partnership -
Prospect Identification:
• Research and evaluate potential partners, considering their brand alignment,
audience demographics, reach, and reputation.
• Identify emerging trends in the social sector and sector dynamics to target partners
that offer strategic advantages.
Collaboration Planning:
• Develop detailed partnership plans, outlining objectives, milestones, and
responsibilities for both par es.
• Create and execute marketing, event, and content strategies that leverage the unique
strengths and resources of each partner.
Brand Association -
• Enhance brand exposure by leveraging partner networks and audiences, creating co
branded marketing materials, and implementing joint marketing efforts.
• Develop and execute strategies that align both brands, conveying a consistent and
compelling message to their combined audiences.
Negotiation:
• Lead partnership negotiations with a focus on equitable and mutually beneficial
terms. Strike the best barter deals for an NGO set-up.
• Collaborate with legal and finance teams to develop and review partnership
agreements, ensuring that all obligations and rights are clearly defined.
Relationship Building:
• Establish and maintain strong relationships with key contacts within potential partner
organisations.
• Cultivate trust and rapport through regular communication, meetings, and
networking events.
Qualifications:
• Bachelor's degree in marketing, business, or a related field (Master's degree is a
plus).
• Proven experience in leadership roles within brand building, events and client
servicing. Past experience in an NGO would be a plus.
• Strong analytical and problem-solving skills, with the ability to use data to drive
marketing decisions.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinking and the ability to develop innovative marketing campaigns.
• Project management skills and the ability to work effectively in a team.
• Strong understanding of market trends and consumer behaviour
• Adaptability and the ability to thrive in a fast-paced and changing environment.
Location: Mumbai – Airoli / In-office role

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