Digital Marketing and Engagement Officer

2 days ago

Bangalore, India Divo Full time
Results-driven Client Servicing - Influencer Marketing Manager with over 8 years of experience in planning and executing end-to-end influencer campaigns and / or digital marketing campaigns, with a strong focus on YouTube & Instagram . Proven expertise in managing high-performing teams and building strong relationships. Adept at strategizing platform-specific influencer campaigns, ensuring seamless campaign execution aligned with brand objectives. Skilled in leading a team of members, handling client communications, and delivering data-driven results.

YouTube Influencer Campaigns
Support executives on Creator operations
Team Management & Mentorship
Performance Tracking & Reporting
Hindi & English Communication (Fluent)

Led end-to-end influencer or digital campaigns for top-tier brands
Managed a team of influencer marketing or digital marketing executives , ensuring campaign tasks were delegated, monitored, and executed efficiently.
Directly handled client and vedor communication , including, briefing, negotiation, and feedback – ensuring creators / vendors aligned with brand expectations.
Acted as a key liaison between clients and internal teams to translate marketing objectives into scalable influencer strategies.
Conducted platform-specific research to identify trending creators and niche channels for targeted outreach.
Delivered regular performance updates, post-campaign reports, and optimization plans based on YouTube analytics and creator performance.
Ensured timely delivery of assets, legal compliances, and smooth execution across all phases of a campaign.

Fluency in Hindi (mandatory) and English — excellent verbal and written communication.
~8+ years of experience in influencer marketing, with at least 3+ years in a leadership or managerial role .
~ Strong network and knowledge of influencer ecosystems across niches (fashion, lifestyle, tech, entertainment, etc.).
~ Excellent leadership, project management, and client-facing skills.
~ Proficiency in tools like Google Workspace, Excel, and influencer platforms.

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