Product Manager
2 days ago
~500+ billion data points aggregated
~400,000+ brands, 4,000+ websites, 20+ industries covered
~Our technology enables retailers to make smarter pricing and merchandising decisions, while consumer brands optimize digital shelf performance across share of search, content quality, price competitiveness, and stock availability.
We are looking for a Manager – Product Marketing & Brand Awareness to lead strategic initiatives that position, launch, and scale our analytics products globally.
This is a high-impact role at the intersection of marketing, product, sales, and customer success. At the same time, you will elevate DataWeave’s brand presence through analyst relations, media engagement, influencer partnerships, and thought leadership initiatives—ensuring we are seen as a trusted leader in AI-powered competitive intelligence and digital shelf analytics.
Product Marketing & Go-to-Market
Lead go-to-market planning for product launches, including frameworks, collateral, and enablement content.
Conduct market research and competitive analysis to inform positioning, roadmap, and sales strategy.
Brand Awareness & Thought Leadership
Website, Messaging & Partner Marketing
Refine and maintain consistent brand messaging across all channels.
Collaborate with product marketing & design to ensure product pages are compelling.
Support partner marketing initiatives—co-branded campaigns, webinars, and events.
Oversee brand presence and visibility at industry events.
8–12 years’ experience in product/brand/content marketing or corporate communications in B2B SaaS .
~ Bachelor’s/Master’s degree in Marketing, Communications, Journalism, Business, or related.
~ Proven success in go-to-market strategy for enterprise or mid-market software products.
~ Strong background in content strategy, PR, and media engagement with industry coverage.
~ Hands-on experience in press releases, content distribution, and digital marketing campaigns .
~ Familiarity with competitive intelligence, digital shelf analytics, or retail/eCommerce data platforms is a plus.
~ Experience in partner/co-marketing initiatives (events, webinars, joint content).
~ Strong project management skills in a fast-paced, data-driven startup .
~ willing to work from the office at least 3 days/week .
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