BTL Marketing Manager

3 days ago


Thane, India 1 Finance Full time

Responsibilities:Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordinationConduct market analysis to identify suitable locations in alignment with business objectivesPartner with marketing teams to create localized campaigns to promote new FPCs for lead generationCollaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live dateOversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiencySecure all necessary regulatory, compliance, and legal approvals for the projectsMonitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areasGather feedback from employees and clients to refine operations and customer experienceAddress bottlenecks in operational efficiency during the post-activation phasePlan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centersEnsure events are aligned with the company’s strategic goals and deliver measurable resultsSkills:Proven experience in activation or operations management, preferably in the financial services or retail sectorExcellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractorsStrong analytical skills to evaluate location performance and market potentialFamiliarity with financial products and advisory services is a plus



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