Senior Manager- CMI

4 days ago

Kolkata, India Dot & Key Skincare Full time

Job Title: Senior Manager- CMI & Brand ActivationsLocation: KolkataReports To: CMO/COSType: Full-TimeKey ResponsibilitiesDesign, plan, and execute end to end qualitative and quantitative research , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.Analyze market trends, competitor performance , and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.Develop and present clear, compelling strategic recommendations to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.Collaborate cross-functionally with product development, R&D, marketing, sales , and external agencies/vendors to ensure timely and high-quality delivery.Support planning and evaluation of digital activations and brand experiences , defining consumer drivers, KPIs, tracking campaign and brand health performance.Build and maintain dashboards and reporting tools (e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.Monitor emerging trends in skincare, wellness, and consumer habits to flag new opportunities or risks.Conduct post-launch evaluations and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.Brand & Positioning / Omnichannel ResponsibilitiesLead brand positioning —develop and refine functional, symbolic, and experiential positioning through tools like perceptual mapping.Define the brand’s unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.Develop and execute omnichannel strategies , ensuring smooth integration across digital, social commerce, pop‑ups, in‑store, AR/virtual try‑on, and experiential events.Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.Promote retention-centered, data‑driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.Qualifications :Candidates should have a minimum experience of 7 to 10 years.Preferred experience in the beauty, skincare or FMCG industry.Must have indepth understanding of all types of CMI researches and holistic experience in Consumer and Market Researches in FMCGGood to have experience in Brand activations & brand managementProven ability to develop brand and marketing strategies basis research reports

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