Senior Manager- CMI

4 days ago

Kolkata, India Dot & Key Skincare Full time

Job Title: Senior Manager- CMI & Brand Activations

Location: Kolkata

Reports To: CMO/COS

Type: Full-Time

Key Responsibilities

  • Design, plan, and execute end to end qualitative and quantitative research, including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
  • Analyze market trends, competitor performance, and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.
  • Develop and present clear, compelling strategic recommendations to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.
  • Collaborate cross-functionally with product development, R&D, marketing, sales, and external agencies/vendors to ensure timely and high-quality delivery.
  • Support planning and evaluation of digital activations and brand experiences, defining consumer drivers, KPIs, tracking campaign and brand health performance.
  • Build and maintain dashboards and reporting tools (e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.
  • Monitor emerging trends in skincare, wellness, and consumer habits to flag new opportunities or risks.
  • Conduct post-launch evaluations and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.

Brand & Positioning / Omnichannel Responsibilities

  • Lead brand positioning—develop and refine functional, symbolic, and experiential positioning through tools like perceptual mapping.
  • Define the brand’s unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.
  • Develop and execute omnichannel strategies, ensuring smooth integration across digital, social commerce, pop‑ups, in‑store, AR/virtual try‑on, and experiential events.
  • Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.
  • Promote retention-centered, data‑driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.

Qualifications :

  • Candidates should have a minimum experience of 7 to 10 years.
  • Preferred experience in the beauty, skincare or FMCG industry.
  • Must have indepth understanding of all types of CMI researches and holistic experience in Consumer and Market Researches in FMCG
  • Good to have experience in Brand activations & brand management
  • Proven ability to develop brand and marketing strategies basis research reports

  • Senior Manager- CMI

    4 days ago

    Kolkata, West Bengal, India Dot & Key Skincare Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title:Senior Manager- CMI & Brand ActivationsLocation:KolkataReports To:CMO/COSType:Full-TimeKey ResponsibilitiesDesign, plan, and execute end to end qualitative and quantitative research , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.Analyze market trends, competitor performance , and consumer...

  • Senior Manager- CMI

    4 days ago

    Kolkata, India Dot & Key Skincare Full time

    Job Title: Senior Manager- CMI & Brand ActivationsLocation: KolkataReports To: CMO/COSType: Full-TimeKey ResponsibilitiesDesign, plan, and execute end to end qualitative and quantitative research , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.Analyze market trends, competitor performance , and...

  • Project Officer/ Assistant

    2 weeks ago

    Kolkata, West Bengal, India CMI Learning & Development Pvt. Ltd. Full time

    CMI Learning & Development Pvt Ltd is a NSDC Training Partner and Project Implementation Agency (PIA) for Training Certification & Placement projects of various State & Central government agencies. Project Executive/ Assistant: would be responsible for one or more of the following job roles - Project Operations/ Centre Management/ Mobilisation &...

  • Placement Executive/ Officer

    2 weeks ago

    Kolkata, West Bengal, India CMI Learning & Development Pvt. Ltd. Full time

    CMI Learning & Development Pvt Ltd is a NSDC Training Partner and Project Implementation Agency (PIA) for Training Certification & Placement projects of various State & Central government agencies. Placement Executive/ Officer: would be responsible for one or more of the following job roles - Placement & OJT/ Training & Certification/ Seminar & Counselling/...

  • Placement Executive/ Officer

    2 weeks ago

    Kolkata, West Bengal, India CMI Learning & Development Pvt. Ltd. Full time

    CMI Learning & Development Pvt Ltd is a NSDC Training Partner and Project Implementation Agency (PIA) for Training Certification & Placement projects of various State & Central government agencies. Placement Executive/ Officer: would be responsible for one or more of the following job roles - Placement & OJT/ Training & Certification/ Seminar & Counselling/...

  • Associate Director

    3 days ago

    Kolkata, India Colliers Full time

    Job Description Job description - The position is mainly responsible to generate transaction revenue for the company by developing, maintaining and enhancing targeted investor (institutional, HNIs, NRIs, etc.) relationships. The incumbent will be responsible to generate revenues by managing the entire investment cycle from deal sourcing, screening,...

  • Senior Manager

    7 days ago

    Kolkata, India NIRMAL BANG SECURITIES PRIVATE LIMITED Full time

    Company Description NIRMAL BANG SECURITIES PRIVATE LIMITED is a well-established company situated in Mumbai, Maharashtra, India. Located at 38 B Khatau Building, 2nd Floor, Alkesh Dinesh Mody Marg, Fort, the company has carved a niche for itself in the finance sector. It provides a wide range of financial services and investment solutions to its clients....

  • Account Finance Partner

    7 days ago

    Kolkata, West Bengal, India Capgemini Full time

    **Job Description**: - Finance Controller working alongside the Account Executive and responsible for the integrity of the financials for the PL of the Account. Handles all tasks relating to the PL, forecast and budget including financial close and consolidation. They implement and ensure compliance with internal financial and accounting procedures **Job...

  • Senior Hr Manager

    4 weeks ago

    Kolkata, West Bengal, India 2COMS Full time

    Job Position - Senior HR Manager We are seeking a highly experienced Senior HR Manager to lead our HR department and drive the development and implementation of HR strategies aligned with our organizational goals The ideal candidate will have a proven track record in talent acquisition employee engagement performance management and HR policy development...

  • Senior Manager

    7 days ago

    Kolkata, India Berger Paints Full time

    Job title : Manager/Senior Manager Financial Planning & Analysis Work Location : Berger House, HO, Kolkata Function : Finance & Accounts Sub-Function : Corporate Finance & Accounts Age profile : years Essential Duties and Responsibilities: Will be an individual contributor. Manage financial planning, budgeting, and forecasting. Creates variance analysis...