Senior Manager- CMI

20 hours ago

Kolkata, West Bengal, India Dot & Key Skincare Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title:
Senior Manager- CMI & Brand Activations

Location:
Kolkata

Reports To:
CMO/COS

Type:
Full-Time

Key Responsibilities

  • Design, plan, and execute end to end
    qualitative and quantitative research
    , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
  • Analyze
    market trends, competitor performance
    , and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.
  • Develop and present clear, compelling
    strategic recommendations
    to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.
  • Collaborate cross-functionally with
    product development, R&D, marketing, sales
    , and external agencies/vendors to ensure timely and high-quality delivery.
  • Support planning and evaluation of
    digital activations and brand experiences
    , defining consumer drivers, KPIs, tracking campaign and brand health performance.
  • Build and maintain
    dashboards and reporting tools
    (e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.
  • Monitor
    emerging trends in skincare, wellness, and consumer habits
    to flag new opportunities or risks.
  • Conduct
    post-launch evaluations
    and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.

Brand & Positioning / Omnichannel Responsibilities

  • Lead
    brand positioning
    —develop and refine functional, symbolic, and experiential positioning through tools like perceptual mapping.
  • Define the brand's unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.
  • Develop and execute
    omnichannel strategies
    , ensuring smooth integration across digital, social commerce, pop‑ups, in‑store, AR/virtual try‑on, and experiential events.
  • Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.
  • Promote retention-centered, data‑driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.

Qualifications :

  • Candidates should have a minimum experience of 7 to 10 years.
  • Preferred experience in the beauty, skincare or FMCG industry.
  • Must have indepth understanding of all types of CMI researches and holistic experience in Consumer and Market Researches in FMCG
  • Good to have experience in Brand activations & brand management
  • Proven ability to develop brand and marketing strategies basis research reports

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