Social media marketing specialist

1 week ago

Mumbai, India 3.0 University Full time
Job Title: Social Media Marketing Specialist
Location: Mumbai (Work from office)
Experience Level: 1-2 years
Employment Type: Full-time
Job Overview
We are seeking a dynamic and results-driven Social Media Marketing Specialist to join our growing marketing team. The ideal candidate will have 1 to 4 years of experience in both organic and paid social media marketing strategies, capable of driving engagement, increasing brand awareness, and generating leads for 3.0 University.
Key Responsibilities
Social Media Strategy:
Develop and execute comprehensive social media strategies to achieve brand awareness, engagement, and conversion goals.
Create and maintain a content calendar aligned with marketing campaigns and objectives.
Content Creation:
Design and publish high-quality, engaging content tailored for each platform (text, images, videos, and interactive elements).
Collaborate with the content and design teams to ensure alignment with brand voice and goals.
Community Management:
Monitor and respond to audience interactions to foster relationships and grow a loyal community.
Engage in proactive outreach to expand our reach and visibility.
Paid Social Campaigns:
Plan, execute, and optimize paid social media campaigns (Facebook, Instagram, Linked In, Twitter, etc.).
Monitor ad performance and adjust strategies based on data to maximize ROI.
Analytics & Reporting:
Track KPIs across all platforms, providing actionable insights and recommendations.
Prepare regular performance reports to share with the team and stakeholders.
Market Trends:
Stay updated on social media trends, tools, and algorithm changes.
Experiment with new formats and features to keep content innovative and engaging.
Qualifications
1-4 years of experience in social media marketing, including organic growth strategies and paid advertising.
Proven track record of managing and growing social media accounts across major platforms.
Hands-on experience with social media management tools (e.g., Hootsuite, Buffer) and ad platforms (e.g., Facebook Ads Manager, Linked In Campaign Manager).
Strong understanding of audience segmentation, A/B testing, and campaign optimization.
Excellent written and verbal communication skills, with attention to detail.
Creative mindset with a flair for crafting compelling visuals and copy.
Analytical mindset with experience in using analytics tools like Google Analytics, Meta Insights, or other reporting software.
Knowledge of trends in Web3, education technology, or blockchain is a plus.

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