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Social Media Marketing Specialist

1 month ago

Mumbai, India The Backpacker Co Full time
Company Description
The Backpacker Co is a travel company founded by Yogi Shah and Suchna Hegde in 2004. They believe in creating unique and soulful travel experiences that break away from traditional packaged tours.
The team of travel experts at The Backpacker Co are avid globe trotters themselves, and they offer impromptu detours, local experiences, pub crawls, and unique hostel stays. Their mission is to help travelers escape their fast-paced reality and indulge in unforgettable journeys.
Role Description
This is a full-time on-site role for a Social Media Marketing Specialist based in Mumbai. The Social Media Marketing Specialist will be responsible for managing and creating social media content, executing digital marketing campaigns, and effectively communicating with the target audience. The role will involve developing and implementing social media strategies, analyzing data to optimize campaign performance, and collaborating with team members to drive engagement and brand awareness.
Qualifications
Social Media Marketing and Digital Marketing skills
Social Media Content Creation skills
Experience in executing marketing campaigns
Excellent communication skills
Strong analytical and problem-solving skills
Ability to work in a fast-paced environment
Experience in the travel industry is a plus
Bachelor's degree in Marketing, Communications, or a related field