Crm associate- retention marketing

1 week ago

Bangalore, India TMRW House Of Brands Full time

Responsibilities: · Develop and Execute CRM Strategy: Assist in developing a comprehensive CRM strategy aligned with overall business goals. · Implement effective customer segmentation strategies to tailor communications and engagement efforts. · Campaign Management: Plan, execute, and optimize personalized multi-channel marketing campaigns to increase customer retention, upsells, and cross-sells. · Customer Lifecycle Management: Monitor and enhance the entire customer journey, identifying pain points and opportunities for improved engagement. · Data Analysis and Insights: Regularly analyze customer data to derive actionable insights and recommend improvements in CRM (SMS, Whats App, Email) strategies. · Loyalty Program Management: Contribute to the design and management of customer loyalty programs, driving increased customer participation and engagement. · Cross-Functional Collaboration: Collaborate with marketing, sales, product, and customer support teams to align CRM initiatives with broader business objectives. · Reporting and Documentation: Generate regular reports on CRM campaign performance and present findings to relevant stakeholders. Qualifications: · Bachelor's degree in Marketing, Business, or related field; 1-2 years of experience in CRM, retention marketing, or related roles, preferably in D2 C/Ecommerce sector. · Proficiency in CRM software and marketing automation platforms (e.g., Clevertap, Moengage, Webengage, etc.). · Strong analytical skills with the ability to interpret data and derive actionable insights. · Excellent communication and interpersonal skills. · Creative thinker with a customer-centric mindset. · Ability to work collaboratively in cross-functional teams. · Strong project management and organizational skills. · Demonstrated track record of successful campaign management and customer engagement initiatives.

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