Marketing Executive/Senior Executive

6 days ago

Kolkatta, India Rollick Ice Cream Full time

Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. website: Marketing Executive – ATL & Digital Marketing Marketing Reporting To: Head – Marketing The Marketing Executive – ATL & Digital Marketing will be responsible for planning, coordinating, and executing marketing campaigns across Above The Line (ATL) and digital platforms to enhance brand visibility, drive engagement, and support business growth. ATL Marketing: Plan and execute ATL campaigns including TV, radio, print, outdoor, and cinema advertising. Coordinate with creative and media agencies for campaign ideation and rollout. Ensure timely release of creatives and media plans in line with brand guidelines. Monitor campaign effectiveness, track media spends, and generate performance reports. Manage vendor relationships, negotiate costs, and ensure high-quality deliverables. Digital Marketing: Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn. Create, schedule, and optimize online ads to increase traffic and lead generation. Work with content teams to develop engaging digital creatives and copy. Monitor analytics, website traffic, and conversion data; prepare performance dashboards. Support SEO, SEM, email marketing, and influencer collaborations. Branding & Coordination: Maintain brand consistency across all marketing channels. Coordinate with internal teams (sales, design, product) to align marketing strategies. Strong understanding of both ATL & digital marketing concepts. Creative thinking with attention to detail. Proficiency in MS Office, Google Analytics, Meta Business Suite, and other ad tools. Ability to manage multiple projects and meet deadlines. Qualification & Experience: ~ Bachelor’s/Master’s degree in Marketing, Mass Communication, or related field. ~2–5 years of experience in ATL and/or digital marketing roles. ~ Experience working with creative/media agencies preferred. Employment Type: Full-time

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