Performance Marketing Executive

7 days ago

Kolkatta, India Baidyanath Full time

JOB DESCRIPTION Position: Performance Marketing Executive – E-commerce Department: Marketing - E-commerce Location: Kolkata, In-office, Full time Reports to: Marketing Lead Role Overview We are seeking a data-driven, performance-oriented digital marketer with hands-on experience in Amazon Ads, Flipkart Ads, and analytics tools . The candidate will be responsible for managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data to drive growth. This role requires strong analytical ability, campaign management skills, and knowledge of e-commerce operations . Key Responsibilities Amazon Ads & Brand Analytics Plan, execute, and optimize Amazon Sponsored Ads (SP, SB, SD, Video). Analyze Amazon Brand Analytics (Search Query, Market Basket, Demographics) to identify keyword and category opportunities. Use Amazon PI reports to track availability, Buy Box %, and operational blockers. Manage A+ content, Brand Store updates, and creative testing for performance improvement. Flipkart Ads & Marketplace Media Plan and run Flipkart PLA, PDP, and SmartROI campaigns . Optimize campaigns for CTR, CVR, ROAS, and share of shelf . Collaborate with Flipkart

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