Manager - Events

3 weeks ago

hyderabad, India Indian School of Business Full time
Job Title: Manager – Events
Function: ISB Executive Education
Location: Hyderabad
Reports to position: Associate Director
Band: A3
Reportees to Position: 1
No. of Positions: 1
Job Purpose
The candidate is entrusted with the responsibility of strategizing, conceptualizing, and orchestrating the comprehensive portfolio of events and promotional endeavours to elevate the ISB Executive Education and Digital Learning brand.
This entails a rigorous approach to the planning, execution, and management of diverse, high-impact events. The role is pivotal in boosting brand visibility, driving sales acceleration, fostering deep engagement with ISB’s distinguished clientele.
This role demands a sophisticated understanding of industry trends, audience needs, and educational content delivery to ensure that each event serves as a powerful platform for knowledge exchange, networking, and brand engagement.
Job Outline
In the capacity of Senior Events Manager, one is expected to mastermind and govern a suite of events that resonate with the values and aspirations of ISB Executive Education. This entails the curation of bespoke event experiences that foster knowledge sharing, connect thought leaders, and galvanize the community of professionals around the brand. With a lens on market trends and a finger on the pulse of technological advancements, the Senior Events Manager ensures each event is a beacon of innovation, education, and engagement.
Conference Production and Content Management
Craft and refine event content to reflect the brand's educational ethos and market position
Engage industry thought leaders as speakers to enrich the events with diverse insights and expertise
Evaluate the effectiveness of events in real-time, adjusting strategies to enhance audience engagement and content delivery
Strategic Event Planning and Execution
Design events with a strategic focus on the brand's long-term goals, enhancing market presence and engagement
Ensure each event is a seamless experience that reflects the brand's commitment to quality and excellence
Coordinate cross-functional teams to deliver a coherent and impactful event narrative
Manage budgets with precision, maximizing the impact of each event while maintaining fiscal responsibility
Allocate resources effectively, balancing quality with cost-efficiency to deliver exceptional event experiences
Continuously seek ways to optimize spending, ensuring that every event delivers on expectations and value
Brand Promotion and Awareness
Implement innovative promotional activities that underline the ISB brand's unique value proposition during events
Tailor event branding to resonate with the target audience, fostering loyalty and brand advocacy
Harness the power of events to create memorable brand interactions that drive market conversation
Innovation and Technology Integration
Incorporate AI and digital platforms to create interactive experiences that set industry benchmarks
Leverage technology to streamline event processes, enhance user experience, and gather insightful data
Explore new technologies that can bring a fresh perspective to event execution and attendee engagement
Performance Measurement - ROI Enhancement
Monitor and analyze event outcomes to ensure alignment with sales objectives and brand growth
Use events as a platform for lead generation, nurturing prospects through engaging experiences
Adjust event strategies based on ROI data to improve performance and drive sales momentum
Develop and utilize a robust framework of KPIs to gauge event success and inform strategic decisions
Analyze event data to understand attendee behavior and preferences, refining event offerings
Report on event performance, providing insights to stakeholders and guiding future event investments
Team Management and Collaboration
Engage synergistically with marketing, sales, enterprise and programme teams
Forge relationships with influencers and strategic partners for collaborative campaigns that capitalize on shared networks and extend brand exposure
Network with stakeholders in the industry and academia for their contribution and participation
Employ team management techniques to steer and nurture the social media team, promoting a culture of cooperation and ongoing learning
Maintain an excellent NPS Score with stakeholders
Job Specification
Knowledge / Education: MBA or a higher degree in marketing or related disciplines, from premier institutions only
Specific Skills
Excellent and proven marcom skills (written and verbal), demonstrated through successful campaigns run in the past
Excellent stakeholder management and interpersonal skills
Exceptional organisation and prioritisation capabilities to work across multiple projects/ tasks at a time
Extreme process orientation and eye for detail in communications, and in defining and effecting workflows
Strong campaign execution, coordination and vendor management capabilities
Desirable Experience
Working experience of organic and paid social media campaigns
6-8 years' experience in marketing and events
Sound working knowledge of Social Media Marketing –Facebook, LinkedIn and Twitter
Job Interface/Relationships:
Internal:
Programme Team
Marketing Team
BD teams
Faculty
ISB departments – like Security, Khemkha
Dean and Deputy Dean’s office
Studios
Designer
Photographer
Sarovar Team
External
Senior strategic stakeholders
Agencies
Vendors
Speakers of National and International importance
Government / Ministry
Press
Event production company
Key Responsibility Area
Time Spent (%)
Conference Production and Content Management - 15%
Strategic Event Planning and Execution - 20%
Brand Promotion and Awareness - 15%
Innovation and Technology Integration - 10%
Performance Measurement - ROI Enhancement - 20%
Team Management and Collaboration - 20%
Any Other Significant Input
ISB is an Equal Opportunity Employer (EEO), and in general our work schedules are structured in order to give every employee a good work-life balance. As per the business needs though each of us are at times expected to stretch our limits and also pitch in on weekends. A compensatory off can be taken though in lieu of working on an off-day or a holiday, as per the extant HR policy of the organization.

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