Manager - Events

4 weeks ago

Hyderabad, India Indian School of Business Full time
Job Title:

Manager – EventsFunction:

ISB Executive EducationLocation:

HyderabadReports to position:

Associate DirectorBand:

A3Reportees to Position:

1No. of Positions:

1

Job PurposeThe candidate is entrusted with the responsibility of strategizing, conceptualizing, and orchestrating the comprehensive portfolio of events and promotional endeavours to elevate the ISB Executive Education and Digital Learning brand.

This entails a rigorous approach to the planning, execution, and management of diverse, high-impact events. The role is pivotal in boosting brand visibility, driving sales acceleration, fostering deep engagement with ISB’s distinguished clientele.

This role demands a sophisticated understanding of industry trends, audience needs, and educational content delivery to ensure that each event serves as a powerful platform for knowledge exchange, networking, and brand engagement.

Job OutlineIn the capacity of Senior Events Manager, one is expected to mastermind and govern a suite of events that resonate with the values and aspirations of ISB Executive Education. This entails the curation of bespoke event experiences that foster knowledge sharing, connect thought leaders, and galvanize the community of professionals around the brand. With a lens on market trends and a finger on the pulse of technological advancements, the Senior Events Manager ensures each event is a beacon of innovation, education, and engagement.Conference Production and Content ManagementCraft and refine event content to reflect the brand's educational ethos and market positionEngage industry thought leaders as speakers to enrich the events with diverse insights and expertiseEvaluate the effectiveness of events in real-time, adjusting strategies to enhance audience engagement and content delivery

Strategic Event Planning and ExecutionDesign events with a strategic focus on the brand's long-term goals, enhancing market presence and engagementEnsure each event is a seamless experience that reflects the brand's commitment to quality and excellenceCoordinate cross-functional teams to deliver a coherent and impactful event narrativeManage budgets with precision, maximizing the impact of each event while maintaining fiscal responsibilityAllocate resources effectively, balancing quality with cost-efficiency to deliver exceptional event experiencesContinuously seek ways to optimize spending, ensuring that every event delivers on expectations and value

Brand Promotion and AwarenessImplement innovative promotional activities that underline the ISB brand's unique value proposition during eventsTailor event branding to resonate with the target audience, fostering loyalty and brand advocacyHarness the power of events to create memorable brand interactions that drive market conversation

Innovation and Technology IntegrationIncorporate AI and digital platforms to create interactive experiences that set industry benchmarksLeverage technology to streamline event processes, enhance user experience, and gather insightful dataExplore new technologies that can bring a fresh perspective to event execution and attendee engagement

Performance Measurement - ROI EnhancementMonitor and analyze event outcomes to ensure alignment with sales objectives and brand growthUse events as a platform for lead generation, nurturing prospects through engaging experiencesAdjust event strategies based on ROI data to improve performance and drive sales momentumDevelop and utilize a robust framework of KPIs to gauge event success and inform strategic decisionsAnalyze event data to understand attendee behavior and preferences, refining event offeringsReport on event performance, providing insights to stakeholders and guiding future event investments

Team Management and CollaborationEngage synergistically with marketing, sales, enterprise and programme teamsForge relationships with influencers and strategic partners for collaborative campaigns that capitalize on shared networks and extend brand exposureNetwork with stakeholders in the industry and academia for their contribution and participationEmploy team management techniques to steer and nurture the social media team, promoting a culture of cooperation and ongoing learningMaintain an excellent NPS Score with stakeholders

Job SpecificationKnowledge / Education:

MBA or a higher degree in marketing or related disciplines, from premier institutions onlySpecific SkillsExcellent and proven marcom skills (written and verbal), demonstrated through successful campaigns run in the pastExcellent stakeholder management and interpersonal skillsExceptional organisation and prioritisation capabilities to work across multiple projects/ tasks at a timeExtreme process orientation and eye for detail in communications, and in defining and effecting workflowsStrong campaign execution, coordination and vendor management capabilitiesDesirable ExperienceWorking experience of organic and paid social media campaigns6-8 years' experience in marketing and eventsSound working knowledge of Social Media Marketing –Facebook, LinkedIn and Twitter

Job Interface/Relationships:Internal:Programme TeamMarketing TeamBD teamsFacultyISB departments – like Security, KhemkhaDean and Deputy Dean’s officeStudiosDesignerPhotographerSarovar TeamExternalSenior strategic stakeholdersAgenciesVendorsSpeakers of National and International importanceGovernment / MinistryPressEvent production company

Key Responsibility AreaTime Spent (%)Conference Production and Content Management - 15%Strategic Event Planning and Execution - 20%Brand Promotion and Awareness - 15%Innovation and Technology Integration - 10%Performance Measurement - ROI Enhancement - 20%Team Management and Collaboration - 20%

Any Other Significant InputISB is an Equal Opportunity Employer (EEO), and in general our work schedules are structured in order to give every employee a good work-life balance. As per the business needs though each of us are at times expected to stretch our limits and also pitch in on weekends. A compensatory off can be taken though in lieu of working on an off-day or a holiday, as per the extant HR policy of the organization.

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