Key Account Executive

4 days ago

mumbai, India mCaffeine Full time
About us/Company overview:
mCaffeine is India's 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence overall skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young and Confident.
Come, join the pack
Job Summary:
We are a fast-growing personal care and beauty startup looking for a dynamic and results-driven Modern Trade Executive to join our team. This individual will be responsible for building and managing strong relationships with key retail partners, driving in-store visibility, and ensuring sales growth across our modern trade channels & assisted outlets. The ideal candidate should have a deep understanding of modern trade dynamics within the beauty and personal care industry, exceptional negotiation skills, and a strategic mindset.
Key Responsibilities:
Account Management :
Build and maintain relationships with key accounts, such as supermarkets, hypermarkets, and specialty beauty retail chains.
Manage end-to-end business processes, including order management, forecasting, and stock management for modern trade partners.
Drive sales through the development of account-specific strategies and promotional plans.
Business Development :
Identify and onboard new retail partners to expand our brand presence within the modern trade landscape.
Collaborate with cross-functional teams (e.g., marketing, supply chain) to develop and execute customized strategies for each retail partner.
Analyze competitor activities and market trends to identify new growth opportunities.
Sales Targets & Forecasting :
Achieve monthly, quarterly, and annual sales targets for assigned accounts.
Provide accurate sales forecasts and ensure optimal stock levels to meet customer demand.
Monitor and manage key performance indicators (KPIs) such as sales growth, market share, and profitability for modern trade channels.
Merchandising & Brand Visibility :
Implement in-store promotional activities to maximize brand visibility and customer engagement.
Oversee proper placement and visibility of products on shelves, ensuring adherence to brand guidelines.
Regularly visit stores to assess display effectiveness, product availability, and promotional activities.
Promotional Strategy Execution :
Plan and execute promotional campaigns in collaboration with marketing, aligning with brand and channel goals.
Track and analyze the effectiveness of promotional activities, making recommendations for optimization.
Coordinate with retail partners to implement in-store activities, such as sampling and new product launches.
Reporting & Analysis :
Provide detailed sales reports and insights on account performance, sales trends, and growth opportunities.
Monitor sales data, customer feedback, and competitor activities to inform future strategies.
Prepare regular updates and presentations for senior management on account performance and growth projections.
Qualifications:
Bachelor’s degree in Business Administration, Marketing, or a related field.
2-4 years of experience in modern trade sales, preferably within the personal care, beauty, or FMCG industry.
Strong understanding of the retail landscape, particularly in beauty and personal care categories.
Excellent negotiation, communication, and relationship-building skills.
Strong analytical skills with a proven track record of meeting sales targets.
Ability to thrive in a fast-paced, high-growth startup environment.
Proficiency in Microsoft Excel, PowerPoint, and CRM tools.
Social Media handles:
Website - - - us:
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