Performance Marketing Manager at a worldwide FMCG brand

2 weeks ago

Noida, Uttar Pradesh, India Times Internet Full time
About Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Times Card is Times Internet's flagship co-branded credit card division, created in partnership with leading banks and financial institutions. With exclusive rewards, lifestyle benefits, and seamless digital experiences, Times Card is redefining how customers engage with co-branded credit products.

You'll take ownership of digital acquisition and growth, running data-driven campaigns across search, social, programmatic, and affiliate channels to bring Times Card to the relevant audience. This role gives you the chance to shape the marketing engine of a fast-growing co-branded credit card business, and make a direct impact on customer growth and business outcomes. If you're excited about building high-impact campaigns, optimizing for ROI, and driving innovation in financial services marketing, this is the opportunity for you.

Develop and execute the digital acquisition strategy for Times Co-brand Credit Cards across paid search, paid social, display, affiliates, and programmatic channels.

Collaborate with product and brand teams to align performance marketing with overall business objectives.

Manage end-to-end paid campaigns on Google, Meta, LinkedIn, programmatic DSPs, and affiliate networks.

Drive continuous A/B testing on ad creatives, messaging, and landing pages for optimal conversion.

Scale performance marketing campaigns while optimizing CAC, LTV, and ROI.

Monitor, analyze, and report on campaign performance metrics such as CTR, CPA, conversions, and funnel drop-offs.

Partner with product, design, and tech teams to optimize user journeys and digital assets for conversion.

Align with offline and brand marketing teams to ensure integrated campaigns.

Skills, Experience & Expertise

~ Strong understanding of digital media buying, campaign execution, and attribution models.

~3-5 years proven experience in performance marketing for financial products, fintech, or lifestyle products.

~ Hands-on expertise with Google Ads, Meta Ads, programmatic platforms, and affiliate marketing.

~ Deep analytical mindset with proficiency in Excel, SQL, Google Analytics/GA4, and dashboarding tools.

~ Strong commercial acumen with ability to balance aggressive growth with cost efficiency.

~ 3-5 years proven experience in performance marketing for financial products, fintech, or lifestyle products.

~ Graduate and above

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