Senior product marketing manager

18 hours ago

Hyderabad, India Trianz Full time
Key Responsibilities:
Manage a team of PMMs for Concierto marketing in Bangalore
Conduct market research and analysis to identify key customer segments, trends, and competitive landscape
Develop and execute comprehensive go-to-market plans for new product launches and updates
Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio
Drive inputs into the product strategy and product roadmap to meet business goals
Define product functionality and positioning together with Product Engineering teams
Work closely with s customer needs and identify strategic engagements
Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/ internet and participation in events
Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel
Create compelling marketing content including product collateral, website copy, and sales enablement materials
Analyze and report on campaign performance, product adoption, and market trends
Participate in industry events and conferences to represent the company and promote products
Managed product launches and coordinated cross-functional teams to ensure successful execution.
Collaborate with creative teams to develop compelling visuals and design for marketing campaigns
Expect around 20% travel
Requirements:
Team management experience is mandatory. Experience of managing 2-3 PMMs is ideal.
Experience in the cloud marketing field will be advantageous
Product/ Services Marketing experience with 4-5 years of marketing for a cloud product or services
Strong understanding of B2 B marketing, product launch, and go-to-market strategies
Excellent communication and stakeholder management skills
Experience working with cross-functional teams including product management, sales, and creative teams

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