Product Marketing Manager

1 month ago

hyderabad, India Akrivia HCM Full time

Job Description

As a Product Marketing Manager at Akrivia, you will be the driving force behind the go-to-market strategy for our SaaS enterprise products. This individual contributor (IC) role requires a proactive and hands-on approach to develop and execute marketing initiatives that effectively position our products in the global market, generate demand, and support the sales team. You will collaborate closely with product development, sales, and other marketing team members to ensure our solutions meet market needs and achieve business objectives across diverse international regions.

Key Responsibilities

1. Sales Enablement

- Develop Sales Tools: Create and maintain sales enablement materials such as pitch decks, battle cards, product demos, and case studies to support the sales team.
- Training and Support: Conduct regular training sessions and workshops to equip the sales team with the knowledge and resources needed to effectively sell our SaaS products.
- Alignment with Sales: Work closely with sales leadership to understand their needs and ensure marketing initiatives support their objectives.

2. Account-Based Marketing (ABM)

- Target Account Identification: Collaborate with the sales team to identify key target accounts in various international markets.
- Personalized Campaigns: Design and execute personalized ABM campaigns tailored to the specific needs and challenges of target accounts.
- Coordination: Coordinate with sales and other marketing functions to ensure a cohesive and unified approach to ABM efforts.

3. Demand Generation

- Campaign Management: Plan, execute, and optimize multi-channel demand generation campaigns to drive leads and revenue.
- Lead Nurturing: Develop and manage lead nurturing programs to engage prospects throughout the buyer’s journey.
- Performance Tracking: Monitor and analyze campaign performance metrics to assess effectiveness and implement improvements.

4. Positioning and Messaging

- Value Proposition: Define and articulate the unique value propositions of our products for different market segments and buyer personas.
- Consistent Messaging: Ensure consistent and compelling messaging across all marketing channels and materials.
- Competitive Analysis: Conduct competitive analysis to refine product positioning and highlight differentiators

5. Market Targeting (International Markets)

- Market Research: Conduct thorough market research to understand the unique needs, trends, and competitive landscapes in various international markets.
- Localization: Adapt marketing strategies and materials to resonate with regional audiences, considering cultural and regulatory differences.
- Strategic Planning: Develop and implement market-specific strategies to penetrate and expand in targeted international regions.

6. Cross-Functional Collaboration

- Product Development: Collaborate with product management to provide market feedback and influence product roadmaps based on market demands.
- Marketing Teams: Work with digital marketing, content marketing, and other marketing functions to ensure alignment and integration of marketing efforts.
- External Partners: Partner with external agencies and vendors to enhance marketing initiatives and expand reach.

7. Performance Analysis and Reporting

- Metrics Tracking: Define, track, and report on key performance indicators (KPIs) related to sales enablement, ABM, demand generation, and overall marketing effectiveness.
- Data-Driven Insights: Utilize data and analytics to inform decision-making, optimize strategies, and demonstrate ROI.
- Regular Reporting: Provide regular reports to senior management on marketing performance, campaign outcomes, and strategic recommendations.

Qualifications

- Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree preferred.
- Experience:
- 3-5 years of product marketing experience, specifically within the SaaS enterprise sector.
- Proven track record of successfully launching and marketing SaaS products in international markets.
- Skills:
- Hands-On Marketing Expertise: Ability to execute marketing campaigns from conception to completion with minimal supervision.
- Strategic Thinking: Strong capability to develop and implement effective marketing strategies aligned with business goals.
- Sales Enablement: Experience in creating sales tools and conducting sales training sessions.
- ABM Proficiency: Demonstrated experience in designing and executing account-based marketing campaigns.
- Demand Generation: Expertise in planning and managing multi-channel demand generation initiatives.
- Positioning and Messaging: Ability to craft compelling product narratives and value propositions.
- Market Targeting: Deep understanding of international markets, including cultural and regulatory nuances.
- Communication: Exceptional verbal and written communication skills, with the ability to create persuasive marketing content.
- Analytical Skills: Proficiency in analyzing market data, campaign performance, and sales metrics to drive decision-making.
- Collaboration: Excellent teamwork and interpersonal skills to work effectively with cross-functional teams.
- Technical Proficiency: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

- Attributes:
- Self-motivated and proactive with a strong sense of ownership.
- Creative problem-solver with a passion for innovation.
- Adaptable and resilient in a fast-paced, dynamic environment.

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