Healthcare manager, brand manager
3 days ago
We are seeking a Brand Manager to join our Incubation vertical at Kapiva. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy , while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.
Partner with R&D and supply chain to define product roadmaps – from concept to launch.
• Consumer Insights & Market Intelligence
• Creative & Marketing Execution
• Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.
• Develop brand narratives and drive execution across digital, marketplace, and offline channels.
Own category P&L including sales, pricing, discounting, margins, and bottom line.
• Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.
4–6 years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.
~ Strong understanding of digital-first brand building and P&L management .
~ Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing .
~ Analytical mindset with comfort in working with dashboards, insights, and financials.
~ Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.
~ MBA from Tier-1 / Tier-2 institute preferred.
Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands.
Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.
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