Head of strategy

3 days ago

Mumbai, India Kinetic Stories Full time
We’re Kinetic Stories – a creative tech agency building shaping tomorrow's brands in design, wellness, architecture, art and culture.

We work like a modern creative lab — communication architecture meets storytelling meets data driven growth. If you're someone who understands how communication strategies; blends with technology, creative storytelling and creating real impact through your work- you'll feel at home here. 

Location: Hybrid (Mumbai – 2 days/week at at the KS HQ)
Start Date: ASAP
Role: Full time

We’re looking for a smart, agile, and creative Brand Strategist who understands that content doesn’t just fill feeds — it becomes the digital voice of the brand.

As a Brand Strategist, you will play a leadership role in shaping, scaling, and future-proofing our clients’ brands. Brand Strategy, Copy & Creative Directions
Write and edit scripts, ad copies, and campaign messaging (must be proficient in AI prompts).
Collaborate with designers, editors, and creative teams to deliver high-impact outputs across platforms.
Build content calendar across Instagram, LinkedIn, WhatsApp, and YouTube Shorts for internal teams.
Develop brand and content strategies rooted in business objectives and cultural insights.
Support the Head of Content in creating tone of voice guides, messaging frameworks, and scalable content systems for internal teams to implement.
Act as the go-to authority on messaging, brand voice, and content direction.
Audit brand presence across platforms and refine storytelling to maximize engagement.
Own 2–3 major client relationships, serving as lead strategist and growth driver.
Lead development of client brand strategies that grow long-term brand value.
Captain cross-functional teams to ensure efficient, high-quality delivery.

Growth & Performance
Conduct brand and competitor audits, turning insights into actionable strategies.
Map a pipeline of high-value marketing opportunities (newsletters, digital assets, alliances & partnerships, events).
Track ROI and optimize partnership performance.

Experience working with luxury, wellness, nutrition, or design-led brands .
Familiarity with AI workflows, systems & content frameworks (must have)
Loves everything tech & innovation within the creative space

3+ years of experience managing personal brands, brand strategy, creator handles, or founder-led platforms (Must Have)
~ The candidate must be Mumbai based and comfortable with hybrid & remote working models (Must Have)
~ Experience working on personal branding + branded content in luxury, wellness, fitness, nutrition (Must Have) .
~ Proven record of driving growth across Linkedin, Instagram & Youtube
~ Can balance community building and social media algorithms .

You’re equally strategic and creative, with sharp instincts for both storytelling and growth.
You thrive in leadership, client-facing roles and love building long-term relationships.
You can balance big-picture brand thinking with hands-on execution.
Prior experience working at startups or have dynamic starter attitude towards execution

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