Email Marketing

5 days ago


India A Just World Full time
Who We Are A Just World is a movement of people and organizations who care about the interconnectedness of animals, people, and our planet. Together, we work for a just and fair world, one that protects nature, advances sustainability, and ensures equity for all living beings. The Role We are looking for a results-driven Email Marketing & IT Specialist to strengthen how we engage with our growing community — particularly those who've taken pledges through our campaigns. The right person will be equally comfortable building high-performing email campaigns and managing the technical backbone that supports them — including websites, SEO, hosting, and Google Workspace. Key Responsibilities Website & Workspace Management Manage and maintain A Just World's three websites - update content, publish blogs, events, and multimedia, and introduce new features as needed Handle web hosting and domain management for existing and new projects Improve SEO rankings through regular audits, keyword optimization, and analytics tracking Ensure websites remain fast, user-friendly, and aligned with brand guidelines Manage Google Workspace across all domains (email setup, permissions, troubleshooting) Email Campaign Management Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups) Draft and edit subject lines, preview text, and body copy in collaboration with content leads Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates Audience Segmentation & Analytics Segment lists by interest, behavior, and engagement to ensure targeted outreach Maintain clean, updated supporter databases Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters Translate data insights into recommendations for improved engagement Deliverability & Technical Setup Ensure compliance with email regulations (GDPR, CAN-SPAM) Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices Work with technical consultants when advanced troubleshooting or integrations are needed

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