Senior Specialist: Digital Transformation, Digital

1 week ago

Noida, India MAI Labs Full time

We're building something audacious, something global, in next tech at Mai Labs: a new digital infrastructure layer, an internet architectural rail that puts users, builders, creators and developers first. To distribute participatory power to billions of people in the digital economy. We have built our own L1 blockchain, and a backend technical structure for protocols and ecosystem to make digital infrastructure efficient, secure and more accessible. Our global products and tools are natively built for web 3.0 world. You will work with teams working on tech products across blockchain, and distributed systems – for a real-world problem solving. We're taking on established paths and conventional wisdom about how the Tech and Internet should work. Underlying principle is to solve the hard problem of protecting user rights, digital intellectual property rights and protection of assets in an age of AI and instant replication. Resources consciousness is high, and you get freedom to operate across products, do your best work, and stand ahead in the tech curve. Role: SEO Specialist Noida (WFO) / 5 Days As an SEO Specialist, you'll help us unlock growth by optimizing our content and technical stack for the next generation of search—across both traditional and decentralized systems. If you’re passionate about organic growth, search analytics, and digital storytelling through data, we want to talk to you. Develop and implement strategic SEO frameworks tailored to Web3 content architecture, technical infrastructure, and evolving search behaviours. • Execute holistic optimization strategies including on-page (metadata, internal linking, content structure) and offpage (backlink quality, authority building) initiatives. • Conduct regular technical SEO audits to evaluate crawlability, Core Web Vitals, schema, and overall site performance. • to monitor KPIs, generate insights, and collaborate with cross-functional teams for SEO-aligned publishing workflows. 4–8 years of SEO expertise spanning technical SEO, content optimization, and site architecture best practices. • Advanced proficiency with analytics and SEO tools (GA4, Google Search Console, keyword research platforms) and ability to translate data into actionable strategies. • Hands-on knowledge of schema, Core Web Vitals, and emerging search ecosystems, with interest/experience in Web3 or blockchain indexing strategies. • Collaborative and communication skills to thrive in fast-paced digital teams, present insights effectively, and align SEO efforts across functions.

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