Digital Marketing Executive
2 weeks ago
Juniors Group of Companies :
Established in 2016, Juniors Group of Companie has grown into a trusted name in children’s fashion, helping brands and kids alike shine on a grand stage. Juniors Group of Companies is on a mission to redefine kids' fashion by creating impactful experiences and connecting premium kidswear brands with their audiences.
Role Overview
We are looking for a Digital Marketing Manager to lead and execute innovative strategies that strengthen our digital presence. This role demands someone creative, data-driven, and passionate about fashion and branding to take Junior's Fashion Week to the next level in the online space.
Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy aligning with JFW's vision and business goals.
- Oversee content creation and campaigns across platforms like Instagram, Facebook, LinkedIn, and YouTube to drive brand engagement.
- Collaborate with the creative team to produce compelling, on-brand content (images, videos, blogs, etc.). Ensure SEO best practices are applied.
- Manage and optimize performance marketing campaigns (Google Ads, Facebook/Instagram Ads) to maximize ROI.
- Ensure the website is up-to-date, SEO-friendly, and optimized for user experience.
- Monitor campaign performance using tools like Google Analytics, generate actionable insights, and report KPIs to leadership.
- Build partnerships with influencers, bloggers, and media outlets to enhance brand visibility.
- Maintain the integrity of the Junior’s Fashion Week brand across all digital touchpoints.
Email your resume and portfolio to with the subject: Digital Marketing Manager – JGC .
*Let’s shape the future of kids’ fashion together
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