Assistant brand manager

3 weeks ago

Narela, India Kopi Kenangan Full time
Kopi Kenangan, the first SEA F&B Unicorn, with more than 950 coffee retail chain across Indonesia, Malaysia and Singapore is hiring a Assistant Brand Manager/ Brand Manager in Gurgaon Delhi, India .
As a Assistant Brand Manager/ Brand Manager at Kenangan Coffee India, you will play a pivotal role in shaping and executing our brand strategies to drive brand penetration; transactions & profitable sales to the company; build clear brand proposition (via product, pricing, menu, channel, customer experience and communications) to gain penetrations and win in the F&B industry.
If you are passionate about coffee, creative in your approach, and have successful track record in brand management in India F&B sector , we want to hear from you.
Working location: Gurgaon Delhi, India
Ideal Candidate Profile:
Bachelor's degree in Marketing, Communications, Business Administration, or related field.
At least 3 years' marketing experience in F&B, QSR , Retail or Consumer Goods Industry in India . Coffee retail brand marketing experience will be advantageous.
Hands-on experience of in-store communications; brand communications planning and roll-out; sales performance tracking & development; menu management, product innovations & launches; market research & analytics and A&P management
Excellent communication skills, both written and verbal, with proven campaign management experience.
Creative thinker with a keen eye for trends, detail and budget management.
Responsibilities:
Business/ Marketing Mix Development & Implementations
Establish key objectives to drive brand growth.
Development & Roll Out of brand specific Core pillar & Repeatable Value pillar
Sales performance tracking and development of sales gap measures.
Brand Communication planning, Development & Roll Out
Drive on-time plans roll out and marketing execution excellence for National & In-Store specific campaigns.
Development of instore communications material, ATL and BTL communications and media plan for campaign roll out.
Menu Management, Product Innovations & Launches
Development of menu product needs based on understanding of market, competition and customer purchase behavior. This includes menu, product, pricing, profitability study and promotion mechanism.
Develop and roll out of new product innovations/renovations.
Partnership & Collaborations
Initiation and Evaluation of potential partnership to drive brand growth and improve brand proposition.
Market Research & Analytics
Internal analytics on overall business growth drivers, menu mix, promotion effectiveness, post launch evaluations and customer purchase behavior analysis
External analytics on overall brand health, penetrations and conversions
A&P Management
Communication/ Activation and Marketing plan budget planning, monitoring and tracking
More about Kenangan Brands
Kopi Kenangan, a much loved coffee chain store with close to 900 outlets across Indonesia;
Kenangan Coffee Malaysia, which we launched in 2022; todate we have close to 60 coffee chain stores across Malaysia;
Kenangan Coffee Singapore, which we launched in 2023, we have 7 stores todate; and
Kopi Kenangan Hanya Untukmu, our Ready-To-Drink FMCG subsidiary.
Interested candidate please send updated resume to

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