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Birla Pivot | Category Manger
1 month ago
Birla Pivot is a unique venture which operates like a start-up with all the benefits of being a part of a large conglomerate and draws from the equity of the Aditya Birla brand. The platform has already witnessed rapid growth and has hit a remarkable milestone of surpassing Rs.1000 cr in revenue in its first full year of operations. This places Birla Pivot as one of the fastest growing entities to achieve this milestone in the B2B ecommerce space.
Birla Pivot offers a wide range of products, now encompassing more than 35 product categories and over 18,000 SKUs sourced from 150+ Indian and international brands. These categories include essential construction materials like cement, steel, plywood, sanitaryware, tiles, among others. Additionally, in response to the increasing demand for superior yet cost-effective products, the company has introduced its private label for Plywood and Tiles.
Birla Pivot's customer base spans top-tier EPC companies, civil contractors, real estate developers, OEMs, fabricators, dealers, and retailers. With successful deliveries to over 200 cities across 25 states, the company has established a robust network of suppliers and logistics providers, facilitating seamless operations, and ensuring a pan-India reach. The company's intelligent Transport Management System (TMS) digitizes processes, providing real-time updates on orders and enhancing operational efficiency across the supply chain.
Birla Pivot’s vision is to become the most trusted B2B ecommerce platform in the country by leveraging technology to create smart and efficient solutions for procurement, financing and all relevant services across the value chain for buyers and sellers.
Roles & Responsibilities
Business Strategy
•Develop a comprehensive business model for the assigned category, identifying and capturing key market opportunities, while ensuring optimal P&L performance.
•Conduct in-depth market research to stay ahead of trends, prioritize opportunities, and ensure alignment with internal capabilities.
•Develop a deep understanding of customer behaviour and preferences to inform strategic decision-making.
•Analyse the competitive landscape, both online and offline, and formulate effective response strategies.
•Map the entire vendor & B2B value chain, identifying opportunities for optimization and profitability.
•Collaborate with leadership across functions to translate strategies into actionable plans and drive necessary changes.
Build Supply & Operations
•Lead a vendor-relations team to build strategic partnerships and secure favourable terms for customers.
•Develop and implement a comprehensive vendor management strategy and governance framework.
•Understand the value chain and contact vendors to improve quality, reliability, and margins.
•Leverage technology to streamline operations and expand product selections.
•Partner with Supply Chain teams to guarantee product availability and meet customer demands.
Merchandising & Sales Strategy
•Identify and implement strategies to drive customer acquisition, transaction growth, and category profitability.
•Develop and manage pricing strategies based on market dynamics, customer insights, margins, and competitive intelligence.
•Design and execute promotional campaigns to stimulate sales and brand awareness.
•Establish a sustainable business model for long-term category success.
•Identify growth areas and explore new business opportunities within the assigned category.
People Development
•Build, motivate, and mentor a high-performing team to achieve success across all functions.
•Set clear goals, define key performance indicators (KPIs), and ensure the team effectively tracks progress towards objectives.
Qualifications & Skills
•Educational background – 3-5 years of experience
•Strong understanding of chemicals business from both the chemistry side & end user applications in various industries like pharma, pipes, packaging, construction, textiles
•Experience in Internet /B2B Ecommerce (Chemicals) industry is a plus.
•Appreciate technology; should have a digital bent of mind.
•Desire and ability to think like the customer.
•Networking & Relationship Management - Should have a strong network.
•Ability to translate strategies into execution plans and take them to completion. Highly analytical and detail oriented.
•Excellent verbal and written communication with interpersonal skills
Ability to connect with people across teams & levels. Proven people leadership
