Lead Designer
6 days ago
Key Deliverables: -
Expertise- Suits and Blazers
Trend Forecast
1.Conduct primary & secondary Research on Fashion & Lifestyle trends
2. benchmark competition brands and travel to fairs/markets & mills
3. work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
4. Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category
Season Concept
1.Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise
Line Creation
1.Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
2. Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.
Tech Packs
1.Monitor creation of quality tech packs and facilitate timely uploads on the PLM
2. intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar
Quality Sampling
1. Lead Quality sampling
2. Guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.
New Category
1.Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements
Team Development
1.Develop team capabilities
2. Ensure continuous learning & development for all individuals in the team
Self-Development
1. Ensure travel & visits to mills, fairs
2. work in the market to understand emerging trends & consumer insights.
3. Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines
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