Aditya Birla Fashion and Retail Ltd. | Aditya Birla Fashion and Retail Ltd. | Lead Designer

7 days ago


bangalore, India Aditya Birla Fashion and Retail Ltd. Full time

Key Deliverables: -


Expertise- Suits and Blazers


Trend Forecast


1.Conduct primary & secondary Research on Fashion & Lifestyle trends

2. benchmark competition brands and travel to fairs/markets & mills

3. work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.

4. Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category


Season Concept


1.Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise


Line Creation


1.Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.

2. Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.


Tech Packs


1.Monitor creation of quality tech packs and facilitate timely uploads on the PLM

2. intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar


Quality Sampling


1. Lead Quality sampling

2. Guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.


New Category


1.Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements


Team Development


1.Develop team capabilities

2. Ensure continuous learning & development for all individuals in the team


Self-Development


1. Ensure travel & visits to mills, fairs

2. work in the market to understand emerging trends & consumer insights.

3. Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines


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