Senior Marketing Manager

1 week ago

Noida, India Testbook Full time

Loca&on: Noida, Experience: 4–6 YearsAbout UsTestbook is one of India’s leading edtech platforms, helping students prepare for government and competitive exams through online courses, mock tests, and expert guidance. With a mission to make learning accessible and effective, Testbook empowers millions of aspirants to achieve their career goals.What You’ll Do● Build and execute content strategies that convert — landing pages, emails, sales decks, ads, etc.● Create compelling brand messaging that speaks to our core audience: educators and training ins&tutes● Run CRM and automa&on campaigns using Email and WhatsApp marke8ng tools● Use tools like Google Analy8cs, WordPress, Google Trends, SEMrush, Canva to monitor performance and op&mize content● Collaborate across teams — product, performance, and design — to ensure message consistency and ROI✅ What We’re Looking For● 4–6 years of experience in B2B content/marke&ng, preferably in SaaS or edtech● Strong copywri8ng and storytelling skills focused on performance and conversion● Hands-on experience with campaign execu&on and lead-gen funnels● Basic knowledge of digital marke8ng channels (SEO, paid ads, email flows)● A results-first mindset — you're comfortable tracking metrics and itera&ng to hit growth goalsWhy Join Us?● Be part of a fast-scaling B2B product impac&ng the future of educa&on● Autonomy, ownership, and a high-performance culture that rewards outcomes

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