Program Manager

3 weeks ago

Thane, India Mosaic Wellness Full time

Who We Are:

Mosaic Wellness is building digital first, health brands for elective health concerns.

Man Matters, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.

Be Bodywise, is an online women’s elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.

Little Joys, is an online health platform for kids, helping 2M+ parents every year solve for their child’s physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.

Job Summary:

In this role you will hold a P&L responsibility with a multi-channel focus, you will be responsible for driving revenue growth and maximising profitability across various platforms including TikTok, Facebook, Amazon, and leveraging influencer networks. You will lead the development and execution of advertising strategies, ensuring alignment with business objectives, and fostering consumer-centric approaches. 

Key Responsibilities:

  • P&L Management:

  • Own the Profit and Loss (P&L) for designated product lines across multiple channels.
  • Develop and execute strategies to maximize revenue and profitability.
  • Analyse financial performance metrics and make data-driven decisions to optimize outcomes.

  • Multi-Channel Strategy:

  • Lead the development of comprehensive multi-channel strategies encompassing TikTok, Facebook, Amazon, and influencer networks.
  • Identify growth opportunities and implement tactics to expand market presence and drive sales.
  • Monitor channel performance and adapt strategies accordingly to meet business goals.

  • Advertising and Promotions:

  • Create and oversee the implementation of advertising campaigns tailored to each channel, ensuring alignment with brand objectives and consumer preferences.
  • Collaborate with internal teams and external partners to develop compelling ad creatives and messaging.
  • Continuously optimise ad performance through A/B testing, audience segmentation, and other analytical techniques.

  • Consumer-Centric Approach

  • Maintain a deep understanding of consumer behaviour, preferences, and trends across different channels.
  • Champion a consumer-first mindset in all aspects of product development, marketing, and customer engagement.
  • Use consumer insights to inform strategic decisions and enhance the overall customer experience

  • Cross-Functional Collaboration:

  • Collaborate closely with cross-functional teams including Marketing, Sales, Product Development, and Finance to align strategies and execution plans.
  • Communicate effectively with stakeholders to provide updates on performance, challenges, and opportunities.

  • Continuous Improvement:

  • Stay abreast of industry trends, competitor activities, and emerging technologies relevant to multi-channel marketing and e-commerce.
  • Identify areas for process improvement and implement solutions to enhance efficiency and effectiveness.
  • Demonstrate a relentless determination and willingness to experiment, iterate, and adapt strategies based on results.

Qualifications:

  • Strong analytical skills with the ability to interpret data, draw insights, and make informed decisions.
  • A consumer-first mindset with a deep understanding of consumer behaviour and market dynamics.
  • Ability to thrive in a fast-paced, dynamic environment and drive results with a sense of urgency.
  • Demonstrated hustle, ownership mentality, and determination to overcome challenges and achieve goals.

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