Performance Marketing Expert

4 days ago


India Lotus Interworks Full time

Job Title: Performance Marketing Expert (Senior Partner - Customer Success)

Location: Remote

Job Type: Full-Time

Shift Timings : 7PM - 4AM IST

Position Overview: The Performance Marketing Expert will be responsible for creating, managing, and optimizing digital marketing campaigns across multiple channels. This role requires a data-driven approach to improve campaign performance, achieve business goals, and maximize return on investment (ROI).

As a part of Initial Screening process please fill the below Google Form:

Key Responsibilities:

  • Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPC, CPA, and ROI.
  • Data Analysis: Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing insights and recommendations for optimization.
  • Budget Management: Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency.
  • A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness.
  • Strategic Planning: Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights.
  • Market Research: Stay up-to-date with industry trends, competitor strategies, and emerging technologies to ensure innovative and effective marketing practices.
  • Collaboration: Work closely with creative teams, data analysts, and other stakeholders to align on campaign goals and deliverables.

Qualifications:

  • Experience: Proven experience in performance marketing or digital advertising with a track record of successful campaign management.
  • Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
  • Skills:
  • Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
  • Strong analytical skills with experience using data analysis tools.
  • Knowledge of SEO/SEM, PPC, and conversion rate optimization.
  • Ability to manage budgets and understand financial metrics.
  • Excellent communication and teamwork skills.
  • Detail-oriented with strong problem-solving abilities.



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