Performance marketing expert

2 days ago


India Lotus Interworks Full time

Job Title: Performance Marketing Expert (Senior Partner - Customer Success) Location: Remote Job Type: Full-Time Shift Timings : 7 PM - 4 AM IST Position Overview: The Performance Marketing Expert will be responsible for creating, managing, and optimizing digital marketing campaigns across multiple channels. This role requires a data-driven approach to improve campaign performance, achieve business goals, and maximize return on investment (ROI). As a part of Initial Screening process please fill the below Google Form: Key Responsibilities: Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels including Google Ads, Facebook Ads, and Linked In Ads. Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPC, CPA, and ROI. Data Analysis: Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing insights and recommendations for optimization. Budget Management: Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency. A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness. Strategic Planning: Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights. Market Research: Stay up-to-date with industry trends, competitor strategies, and emerging technologies to ensure innovative and effective marketing practices. Collaboration: Work closely with creative teams, data analysts, and other stakeholders to align on campaign goals and deliverables. Qualifications: Experience: Proven experience in performance marketing or digital advertising with a track record of successful campaign management. Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience. Skills: Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager). Strong analytical skills with experience using data analysis tools. Knowledge of SEO/SEM, PPC, and conversion rate optimization. Ability to manage budgets and understand financial metrics. Excellent communication and teamwork skills. Detail-oriented with strong problem-solving abilities.



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    Job Title: Performance Marketing Expert (Senior Partner - Customer Success) Location: Remote Job Type: Full-Time Shift Timings : 7PM - 4AM IST Position Overview: The Performance Marketing Expert will be responsible for creating, managing, and optimizing digital marketing campaigns across multiple channels. This role requires a data-driven...


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