Brand/Marketing Director or Manager

5 days ago

Chennai, India The Banyan HR Consults Chennai Full time
Brand Manager(You one) Location : chennai
Responsible for shaping and driving the brand identity, strategy, and market presence of You One
in the sports performance (footwear & apparel) category. and execution, building integrated campaigns, driving consumer engagement, and ensuring brand
relevance across retail, digital, and on-ground activations
Develop and execute brand strategy, positioning, and value proposition aligned with
Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on-
Manage content calendars and create “always-on” consumer engagement moments.
• Conduct market and consumer research; track brand health metrics and identify insights.
• Partner with digital/performance teams to ensure effective campaigns and user
experiences.
• Create sales enablement tools: lookbooks, launch kits, VM guidelines, and training
Maintain e-commerce/marketplace brand presence (basic hygiene, listings, availability).
• Manage brand budgets, track ROI, and ensure efficient use of spends.
• Lead agency and partner relationships, ensuring on-time, on-budget, and high-quality
Brand Strategy & Positioning
• Digital & Performance Marketing Alignment
• Experience: 5–7+ years in brand management/marketing (sports, athleisure, or lifestyle
category experience is a plus).
• Graduate/MBA in Marketing, Brand Management, or related field.
• Background: Strong track record of developing and executing brand strategies, running
large-scale integrated campaigns, working with agencies/creators, and managing brand
Hands-on exposure to retail, on-ground activations, and digital
marketing is essential.

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