Brand/Marketing Director or Manager

7 days ago

Chennai, India The Banyan HR Consults Chennai Full time
Job Purpose: Responsible for building and scaling a new food brand from inception, driving its strategy,
Lead end-to-end brand initiatives across digital, retail, D2C, and
Develop and implement brand strategy, positioning, and value proposition.
• Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
• Manage consumer and market research, track brand health, and generate insights.
• Partner with performance marketing teams/agencies to ensure effective brand messaging.
• Build and maintain brand presence on D2C platforms and e-commerce/quick commerce
Manage brand budgets, track ROI, and ensure measurable outcomes.
• Brand Strategy & Positioning
• Integrated Marketing Execution
• Budgeting & Planning
Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care,
Graduate/MBA in Marketing, Brand Management, or related field.
• Hands-on experience in building brands on D2C and marketplaces
(mandatory), working with agencies/creators, managing campaigns, and handling brand

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