Brand Marketing Manager

3 days ago

Chennai, India Great Lakes Institute of Management Full time

Job Title: Brand Marketing ManagerLocation: Great Lakes Institute of Management, Chennai (ECR Campus)Work Mode: On-site, 5-day work weekDepartment: Brand Marketing & CommunicationsAbout the RoleWe are looking for a results-driven and creative Brand Marketing Manager to join our team at Great Lakes Institute of Management, Chennai. The role demands a strong grasp of digital and performance marketing, content creation, and the ability to manage multiple stakeholders including agencies, alumni, corporate partners, and internal teams. The candidate will also own program-specific marketing initiatives, with accountability for lead generation and conversion.Key ResponsibilitiesBranding & Communication- Drive brand visibility and positioning through targeted campaigns and initiatives.- Oversee creation of compelling content for social media, website, email, and other channels.- Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership.Website & Digital Marketing- Manage website content, updates, and SEO adherence.- Lead performance marketing initiatives (SEO, SEM, paid campaigns) to drive leads and engagement.- Track, analyse, and report campaign ROI.Program Marketing (Fellow Program in Management – Finance & Marketing tracks)- End-to-end ownership of assigned program marketing – from content and digital campaigns to lead generation, nurturing, and closures.- Work closely with admissions and sales teams to align marketing with enrolment targets.Stakeholder & Agency Management- Manage relationships with creative, digital, and media agencies for campaign execution.- Partner with internal teams to align marketing deliverables with institutional goals.Minimum Requirements- 3+ years of experience in performance marketing with a focus on lead generation and campaign management.- Demonstrated experience working with creative, media, and marketing agencies.- Strong ability to create high-quality, engaging content for digital platforms (social media, website, email marketing).- Proven ability to manage multiple stakeholders and projects simultaneously.Desirable Requirements- Prior experience in higher education or edtech with direct responsibility for enrolment or admissions-driven marketing.- Familiarity with long-cycle program marketing (FPM/doctoral or executive education).- Strong analytics orientation with experience in tracking leads across the funnel.What We Offer- An opportunity to shape the brand of one of India’s leading business schools.- A dynamic, collaborative work environment with visibility across senior leadership.- Scope for innovation, ownership, and impact in brand and program marketing initiatives.*Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.

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