Brand Marketing Manager

2 days ago

Chennai, India Great Lakes Institute of Management Full time
Job Title: Brand Marketing Manager
Location: Great Lakes Institute of Management, Chennai (ECR Campus)
Work Mode: On-site, 5-day work week
Department: Brand Marketing & Communications
About the Role
We are looking for a results-driven and creative Brand Marketing Manager to join our team at Great Lakes Institute of Management, Chennai. The role demands a strong grasp of digital and performance marketing, content creation, and the ability to manage multiple stakeholders including agencies, alumni, corporate partners, and internal teams. The candidate will also own program-specific marketing initiatives, with accountability for lead generation and conversion.
Key Responsibilities
Branding & Communication
- Drive brand visibility and positioning through targeted campaigns and initiatives.
- Oversee creation of compelling content for social media, website, email, and other channels.
- Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership.
Website & Digital Marketing
- Manage website content, updates, and SEO adherence.
- Lead performance marketing initiatives (SEO, SEM, paid campaigns) to drive leads and engagement.
- Track, analyse, and report campaign ROI.
Program Marketing (Fellow Program in Management – Finance & Marketing tracks)
- End-to-end ownership of assigned program marketing – from content and digital campaigns to lead generation, nurturing, and closures.
- Work closely with admissions and sales teams to align marketing with enrolment targets.
Stakeholder & Agency Management
- Manage relationships with creative, digital, and media agencies for campaign execution.
- Partner with internal teams to align marketing deliverables with institutional goals.
Minimum Requirements
- 3+ years of experience in performance marketing with a focus on lead generation and campaign management.
- Demonstrated experience working with creative, media, and marketing agencies.
- Strong ability to create high-quality, engaging content for digital platforms (social media, website, email marketing).
- Proven ability to manage multiple stakeholders and projects simultaneously.
Desirable Requirements
- Prior experience in higher education or edtech with direct responsibility for enrolment or admissions-driven marketing.
- Familiarity with long-cycle program marketing (FPM/doctoral or executive education).
- Strong analytics orientation with experience in tracking leads across the funnel.
What We Offer
- An opportunity to shape the brand of one of India’s leading business schools.
- A dynamic, collaborative work environment with visibility across senior leadership.
- Scope for innovation, ownership, and impact in brand and program marketing initiatives.
*Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.

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