Brand & marketing manager

4 days ago

Chennai, India The Banyan HR Consults Chennai Full time

Brand Manager(You one) Location : chennai Responsible for shaping and driving the brand identity, strategy, and market presence of You One in the sports performance (footwear & apparel) category. and execution, building integrated campaigns, driving consumer engagement, and ensuring brand relevance across retail, digital, and on-ground activations Develop and execute brand strategy, positioning, and value proposition aligned with Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on-Manage content calendars and create “always-on” consumer engagement moments. • Conduct market and consumer research; track brand health metrics and identify insights. • Partner with digital/performance teams to ensure effective campaigns and user experiences. • Create sales enablement tools: lookbooks, launch kits, VM guidelines, and training Maintain e-commerce/marketplace brand presence (basic hygiene, listings, availability). • Manage brand budgets, track ROI, and ensure efficient use of spends. • Lead agency and partner relationships, ensuring on-time, on-budget, and high-quality Brand Strategy & Positioning • Digital & Performance Marketing Alignment • Experience: 5–7+ years in brand management/marketing (sports, athleisure, or lifestyle category experience is a plus). • Graduate/MBA in Marketing, Brand Management, or related field. • Background: Strong track record of developing and executing brand strategies, running large-scale integrated campaigns, working with agencies/creators, and managing brand Hands-on exposure to retail, on-ground activations, and digital marketing is essential.

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