Creative strategist

2 weeks ago

Bangalore, India GoMarble Full time

Job Overview: We are seeking an entrepreneurial Creative Strategist to join our team. The ideal candidate will have a passion for creating compelling ad creatives, a strong understanding of Meta's advertising platforms, and the ability to manage multiple brands simultaneously. This role involves leading the entire creative workflow process, from ideation to execution, and mentoring a small team of talented copywriters and designers. Key Responsibilities: Lead Creative Workflow Process: Oversee the end-to-end creative process for Meta Ads, including research, ideation, copywriting, design, testing, and iteration. Develop and implement innovative ad concepts that resonate with target audiences and drive performance. Multi-Brand Management: Manage and execute creative projects for multiple brands simultaneously, ensuring each brand's unique voice and objectives are met. Maintain a high standard of quality and consistency across all creative outputs. Team Leadership and Mentorship: Build and mentor a small team of young copywriters and designers, fostering a collaborative and growth-oriented environment. Provide guidance, feedback, and support to team members to enhance their skills and productivity. AI Tools and Workflow Optimization: Evaluate and integrate AI tools and workflows to streamline processes and improve creative productivity. Stay updated on the latest AI and industry trends to continuously enhance the creative process. Qualifications: Proven experience in a creative leadership role, preferably within a large e-commerce marketplace or a DTC Brand Strong portfolio showcasing expertise in Meta Ads (Facebook, Instagram) with a focus on creating high-performing ad creatives. Demonstrated ability to manage multiple projects and brands simultaneously. Excellent copywriting and design skills, with a keen eye for detail. Proficient in using design software such as Adobe Creative Suite and familiarity with AI tools for creative processes. Exceptional leadership and team-building skills, with experience mentoring creative professionals. Strong research and analytical skills to inform creative strategies and iterations. Excellent communication and presentation skills. Preferred Qualifications: Bachelor’s degree in advertising, Marketing, Design, or a related field. Experience with other social media advertising platforms (e.g., Tik Tok, Linked In, Twitter). Knowledge of performance marketing and data-driven creative strategies. What We Offer: Competitive pay and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment. Access to cutting-edge tools and technologies. Join us in challenging the status quo of the DTC agency, while delivering profitable growth through better creative strategy.

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