Creative Strategist

2 weeks ago

bangalore, India GoMarble Full time
Job Overview:
We are seeking an entrepreneurial Creative Strategist to join our team. The ideal candidate will have a passion for creating compelling ad creatives, a strong understanding of Meta's advertising platforms, and the ability to manage multiple brands simultaneously. This role involves leading the entire creative workflow process, from ideation to execution, and mentoring a small team of talented copywriters and designers.
Key Responsibilities:
Lead Creative Workflow Process:
Oversee the end-to-end creative process for Meta Ads, including research, ideation, copywriting, design, testing, and iteration.
Develop and implement innovative ad concepts that resonate with target audiences and drive performance.
Multi-Brand Management:
Manage and execute creative projects for multiple brands simultaneously, ensuring each brand's unique voice and objectives are met.
Maintain a high standard of quality and consistency across all creative outputs.
Team Leadership and Mentorship:
Build and mentor a small team of young copywriters and designers, fostering a collaborative and growth-oriented environment.
Provide guidance, feedback, and support to team members to enhance their skills and productivity.
AI Tools and Workflow Optimization:
Evaluate and integrate AI tools and workflows to streamline processes and improve creative productivity.
Stay updated on the latest AI and industry trends to continuously enhance the creative process.
Qualifications:
Proven experience in a creative leadership role, preferably within a large e-commerce marketplace or a DTC Brand
Strong portfolio showcasing expertise in Meta Ads (Facebook, Instagram) with a focus on creating high-performing ad creatives.
Demonstrated ability to manage multiple projects and brands simultaneously.
Excellent copywriting and design skills, with a keen eye for detail.
Proficient in using design software such as Adobe Creative Suite and familiarity with AI tools for creative processes.
Exceptional leadership and team-building skills, with experience mentoring creative professionals.
Strong research and analytical skills to inform creative strategies and iterations.
Excellent communication and presentation skills.
Preferred Qualifications:
Bachelor’s degree in advertising, Marketing, Design, or a related field.
Experience with other social media advertising platforms (e.g., TikTok, LinkedIn, Twitter).
Knowledge of performance marketing and data-driven creative strategies.
What We Offer:
Competitive pay and benefits package.
Opportunities for professional growth and development.
A collaborative and innovative work environment.
Access to cutting-edge tools and technologies.
Join us in challenging the status quo of the DTC agency, while delivering profitable growth through better creative strategy.

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