Creative Strategist

2 weeks ago

Bangalore, India GoMarble Full time

Job Overview:

We are seeking an entrepreneurial Creative Strategist to join our team. The ideal candidate will have a passion for creating compelling ad creatives, a strong understanding of Meta's advertising platforms, and the ability to manage multiple brands simultaneously. This role involves leading the entire creative workflow process, from ideation to execution, and mentoring a small team of talented copywriters and designers.

Key Responsibilities:

Lead Creative Workflow Process:

  • Oversee the end-to-end creative process for Meta Ads, including research, ideation, copywriting, design, testing, and iteration.
  • Develop and implement innovative ad concepts that resonate with target audiences and drive performance.

Multi-Brand Management:

  • Manage and execute creative projects for multiple brands simultaneously, ensuring each brand's unique voice and objectives are met.
  • Maintain a high standard of quality and consistency across all creative outputs.

Team Leadership and Mentorship:

  • Build and mentor a small team of young copywriters and designers, fostering a collaborative and growth-oriented environment.
  • Provide guidance, feedback, and support to team members to enhance their skills and productivity.

AI Tools and Workflow Optimization:

  • Evaluate and integrate AI tools and workflows to streamline processes and improve creative productivity.
  • Stay updated on the latest AI and industry trends to continuously enhance the creative process.

Qualifications:

  • Proven experience in a creative leadership role, preferably within a large e-commerce marketplace or a DTC Brand
  • Strong portfolio showcasing expertise in Meta Ads (Facebook, Instagram) with a focus on creating high-performing ad creatives.
  • Demonstrated ability to manage multiple projects and brands simultaneously.
  • Excellent copywriting and design skills, with a keen eye for detail.
  • Proficient in using design software such as Adobe Creative Suite and familiarity with AI tools for creative processes.
  • Exceptional leadership and team-building skills, with experience mentoring creative professionals.
  • Strong research and analytical skills to inform creative strategies and iterations.
  • Excellent communication and presentation skills.

Preferred Qualifications:

  • Bachelor’s degree in advertising, Marketing, Design, or a related field.
  • Experience with other social media advertising platforms (e.g., TikTok, LinkedIn, Twitter).
  • Knowledge of performance marketing and data-driven creative strategies.

What We Offer:

  • Competitive pay and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and innovative work environment.
  • Access to cutting-edge tools and technologies.

Join us in challenging the status quo of the DTC agency, while delivering profitable growth through better creative strategy.

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