Adobe Campaign- Sr. Developer

1 month ago

Hyderabad, India TA Digital Full time

Location: Hyderabad / Bangalore / Chennai / Gurugram Work Mode: Hybrid (3 Days per week from Office) Role Description: We are seeking highly motivated and detail-oriented Campaign Specialists to join our Campaign Engineering team. As a Campaign Specialist, you will be responsible for the build and execution of campaigns on Adobe or similar platforms. You will play a crucial role in the end-to-end activation of omni-channel marketing campaigns, including email, mobile, social, and web channels. It will be your responsibility to monitor campaigns, ensure deliverability, and collaborate with cross-functional teams to ensure successful campaign execution. Roles & Responsibilities • Build campaign workflows, customer journeys, and segmentation within Adobe Campaign Classic as per requirements. • Take ownership of all campaign activations and ensure their successful execution. • Execute omni-channel marketing campaigns • Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization. • Perform meticulous quality checks before activating customer journeys. • Troubleshoot and debug issues related to customer journeys, data, or email deliverability. • Utilizing advanced segmentation techniques within Adobe Campaign Classic to create highly targeted audience segments. • Implementing sophisticated personalization strategies and dynamic content to enhance campaign effectiveness. • Entering and tweaking HTML, CSS, custom Personalization Language for proper deployment. • Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients. • Monitor campaigns to ensure deliverability and optimal performance. • Work efficiently and optimize campaign execution on CRM platforms. • Demonstrate the ability and willingness to quickly learn new technologies and tools. • Stay up to date with industry trends and best practices, continuously evaluating and recommending new technologies and tools to improve campaign performance. • Communicate effectively with onshore/offshore clients. • Work closely with stakeholders to understand campaign objectives and requirements. • Collaborate with cross-functional teams, including data engineering, email, content, and design teams, to ensure seamless campaign execution. • Manage multiple tasks simultaneously and meet appropriate deadlines. REQUIREMENTS / REQUIRED EXPERIENCE • 3 years of Adobe Campaign development experience • Experience on digital development skills and experience (landing pages, banners, etc.)• Experience dev skills in HTML, CSS • Experience with SQL • Experience with Js • Past experience with Adobe Campaign Classic • Quick learner with the ability to adapt to new technologies and tools. • Meticulous attention to detail to ensure quality checks before campaign activation. • Excellent communication skills to effectively collaborate with cross-functional teams and clients. • Ability to manage multiple tasks and meet deadlines in a fast-paced environment. • Familiarity with omni-channel marketing campaigns, including email, mobile, social, and web channels. • Strong understanding of data engineering principles and their application in campaign execution is a plus. • Strong problem-solving skills • Analytical mindset with the ability to analyze campaign performance data. • Proven experience with modern web standards and cross-browser compatibility issues • Photoshop, Sketch proficiency required to manipulate assets • Exposure to JavaScript and CMS (e.g. Drupal and/or WordPress) is a plus. LANGUAGES • Desirable English Proficiency (B1 reading, writing, and conversation). SKILLS / COMPETENCIES Interpersonal Savvy: • Builds constructive relationships with people both similar and different to self. • Proactively develops relationships with a wide variety of people. • Builds immediate rapport, even when facing difficult or tense situations. • Engages input from others constantly and listens with empathy and concern. Manages Ambiguity • Deals comfortably with the uncertainty of change. • Deals constructively with problems that do not have clear solutions or outcomes. • Makes significant progress and remains calm and composed, even when things are uncertain. • Manages the risk that comes with moving forward when the outcome isn’t certain. Tech Savvy: • Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance. • Continually scans the environment for technology breakthroughs. • Experiments with a wide range of existing technologies while applying new and emerging options that can enhance organizational outcomes. • Encourages others to learn and adopt new technologies. Ensures Accountability: • Establishes clear responsibilities and processes for monitoring work and measuring results. • Promotes a sense of urgency and establishes and enforces individual accountability in the team. • Works with people to establish explicit performance standards. • Is completely on top of what is going on and knows where things stand. • Provides balanced feedback at the most critical times. Communicates effectively: • Delivers messages in a clear, compelling, and concise manner. • Adjusts to fit the audience and the message. • Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions. • Attentively listens to others. Must Have: • At least 3 years of experience with Adobe Campaign Classic • Ability to work with APIs for seamless integration with other marketing tools. • Strong SQL skills for data manipulation and segmentation • Knowledge of JavaScript for scripting within Adobe Campaign Classic • Knowledge of Adobe Campaign Classic Personalization language Nice to Have: • Experience on Adobe Journey Optimizer (AJO)• Understanding and experience with marketing analytics tools for in-depth campaign analysis.

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