Adobe Campaign- Sr. Developer

1 month ago

hyderabad, India TA Digital Full time

Location: Hyderabad / Bangalore / Chennai / GurugramWork Mode: Hybrid (3 Days per week from Office)Role Description:We are seeking highly motivated and detail-oriented Campaign Specialists to join our Campaign Engineering team. As a Campaign Specialist, you will be responsible for the build and execution of campaigns on Adobe or similar platforms. You will play a crucial role in the end-to-end activation of omni-channel marketing campaigns, including email, mobile, social, and web channels. It will be your responsibility to monitor campaigns, ensure deliverability, and collaborate with cross-functional teams to ensure successful campaign execution. Roles & Responsibilities• Build campaign workflows, customer journeys, and segmentation within Adobe Campaign Classic as per requirements.• Take ownership of all campaign activations and ensure their successful execution.• Execute omni-channel marketing campaigns• Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization.• Perform meticulous quality checks before activating customer journeys.• Troubleshoot and debug issues related to customer journeys, data, or email deliverability.• Utilizing advanced segmentation techniques within Adobe Campaign Classic to create highly targeted audience segments.• Implementing sophisticated personalization strategies and dynamic content to enhance campaign effectiveness.• Entering and tweaking HTML, CSS, custom Personalization Language for proper deployment.• Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.• Monitor campaigns to ensure deliverability and optimal performance.• Work efficiently and optimize campaign execution on CRM platforms.• Demonstrate the ability and willingness to quickly learn new technologies and tools.• Stay up to date with industry trends and best practices, continuously evaluating and recommending new technologies and tools to improve campaign performance.• Communicate effectively with onshore/offshore clients.• Work closely with stakeholders to understand campaign objectives and requirements.• Collaborate with cross-functional teams, including data engineering, email, content, and design teams, to ensure seamless campaign execution.• Manage multiple tasks simultaneously and meet appropriate deadlines. REQUIREMENTS / REQUIRED EXPERIENCE• 3 years of Adobe Campaign development experience• Experience on digital development skills and experience (landing pages, banners, etc.)• Experience dev skills in HTML, CSS• Experience with SQL• Experience with Js• Past experience with Adobe Campaign Classic• Quick learner with the ability to adapt to new technologies and tools.• Meticulous attention to detail to ensure quality checks before campaign activation.• Excellent communication skills to effectively collaborate with cross-functional teams and clients.• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.• Familiarity with omni-channel marketing campaigns, including email, mobile, social, and web channels.• Strong understanding of data engineering principles and their application in campaign execution is a plus.• Strong problem-solving skills• Analytical mindset with the ability to analyze campaign performance data.• Proven experience with modern web standards and cross-browser compatibility issues• Photoshop, Sketch proficiency required to manipulate assets• Exposure to JavaScript and CMS (e.g. Drupal and/or WordPress) is a plus. LANGUAGES• Desirable English Proficiency (B1 reading, writing, and conversation).SKILLS / COMPETENCIES Interpersonal Savvy:• Builds constructive relationships with people both similar and different to self.• Proactively develops relationships with a wide variety of people.• Builds immediate rapport, even when facing difficult or tense situations.• Engages input from others constantly and listens with empathy and concern. Manages Ambiguity• Deals comfortably with the uncertainty of change.• Deals constructively with problems that do not have clear solutions or outcomes.• Makes significant progress and remains calm and composed, even when things are uncertain.• Manages the risk that comes with moving forward when the outcome isn’t certain. Tech Savvy:• Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance.• Continually scans the environment for technology breakthroughs.• Experiments with a wide range of existing technologies while applying new and emerging options that can enhance organizational outcomes.• Encourages others to learn and adopt new technologies. Ensures Accountability:• Establishes clear responsibilities and processes for monitoring work and measuring results.• Promotes a sense of urgency and establishes and enforces individual accountability in the team.• Works with people to establish explicit performance standards.• Is completely on top of what is going on and knows where things stand.• Provides balanced feedback at the most critical times. Communicates effectively:• Delivers messages in a clear, compelling, and concise manner.• Adjusts to fit the audience and the message.• Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions.• Attentively listens to others. Must Have:• At least 3 years of experience with Adobe Campaign Classic• Ability to work with APIs for seamless integration with other marketing tools.• Strong SQL skills for data manipulation and segmentation• Knowledge of JavaScript for scripting within Adobe Campaign Classic• Knowledge of Adobe Campaign Classic Personalization language Nice to Have:• Experience on Adobe Journey Optimizer (AJO)• Understanding and experience with marketing analytics tools for in-depth campaign analysis.

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