Senior Campaign Developer

1 week ago


Hyderabad, Telangana, India TA Digital Full time
Campaign Development Role

We are seeking a skilled Senior Campaign Developer to join our team at TA Digital. As a Senior Campaign Developer, you will play a crucial role in the build and execution of campaigns on Adobe Campaign Classic. Your primary responsibility will be to develop and implement campaign workflows, customer journeys, and segmentation within Adobe Campaign Classic. Additionally, you will be responsible for troubleshooting and debugging issues related to customer journeys, data, or email deliverability.

Key Responsibilities:
  • Build campaign workflows, customer journeys, and segmentation within Adobe Campaign Classic.
  • Take ownership of all campaign activations and ensure their successful execution.
  • Execute omni-channel marketing campaigns.
  • Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization.
  • Perform meticulous quality checks before activating customer journeys.
  • Troubleshoot and debug issues related to customer journeys, data, or email deliverability.
  • Utilizing advanced segmentation techniques within Adobe Campaign Classic to create highly targeted audience segments.
  • Implementing sophisticated personalization strategies and dynamic content to enhance campaign effectiveness.
  • Entering and tweaking HTML, CSS, custom Personalization Language for proper deployment.
  • Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
  • Monitor campaigns to ensure deliverability and optimal performance.
  • Work efficiently and optimize campaign execution on CRM platforms.

Requirements:
  • At least 3 years of experience with Adobe Campaign Classic.
  • Ability to work with APIs for seamless integration with other marketing tools.
  • Strong SQL skills for data manipulation and segmentation.
  • Knowledge of JavaScript for scripting within Adobe Campaign Classic.
  • Knowledge of Adobe Campaign Classic Personalization language.


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