Senior Campaign Strategist
3 weeks ago
At Zeta Global, we're seeking a highly skilled Principal Campaign Manager to join our team. As a key member of our marketing operations team, you will be responsible for designing and executing complex email campaigns that drive business growth.
Key Responsibilities:
- Develop and execute comprehensive email marketing strategies that align with business objectives
- Collaborate with cross-functional teams to gather campaign requirements and brief creative changes
- Manage audience creation, data troubleshooting, and campaign quality assurance
- Develop and maintain training materials with advanced information
- Support platform and custom applications for self-deployment clients
- Own calls to understand upcoming projects or campaigns
- Accountable for new client onboarding by synchronizing with cross-functional teams
Requirements:
- 4+ years of related full-time experience in customer support or client services environment
- Strong understanding of customer service standards
- Strong critical thinking skills
- Previous experience with marketing automation platforms and campaign management is desired
- Knowledge of internet development technologies (XML, API, SQL, etc.) is required
- Proven experience or expertise in database and relational data structures
- Experience in trigger email sends
- Working knowledge of HTML
- Self-starter who requires minimum supervision
- Strong written and oral communication skills
- Ability to multi-task and prioritize work independently
- Familiarity with project management methodologies
Preferred Qualifications:
- Knowledge and experience with basic Adobe Photoshop functionality
- Exposure to relational database structure
- Knowledge of email best practices
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. We combine the industry's 3rd largest proprietary data set with Artificial Intelligence to unlock consumer intent, personalize experiences, and drive business growth.
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