Senior Campaign Strategist

3 weeks ago


Hyderabad, Telangana, India Zeta Global Full time
Principal Campaign Manager

At Zeta Global, we're seeking a highly skilled Principal Campaign Manager to join our team. As a key member of our marketing operations team, you will be responsible for designing and executing complex email campaigns that drive business growth.

Key Responsibilities:

  • Develop and execute comprehensive email marketing strategies that align with business objectives
  • Collaborate with cross-functional teams to gather campaign requirements and brief creative changes
  • Manage audience creation, data troubleshooting, and campaign quality assurance
  • Develop and maintain training materials with advanced information
  • Support platform and custom applications for self-deployment clients
  • Own calls to understand upcoming projects or campaigns
  • Accountable for new client onboarding by synchronizing with cross-functional teams

Requirements:

  • 4+ years of related full-time experience in customer support or client services environment
  • Strong understanding of customer service standards
  • Strong critical thinking skills
  • Previous experience with marketing automation platforms and campaign management is desired
  • Knowledge of internet development technologies (XML, API, SQL, etc.) is required
  • Proven experience or expertise in database and relational data structures
  • Experience in trigger email sends
  • Working knowledge of HTML
  • Self-starter who requires minimum supervision
  • Strong written and oral communication skills
  • Ability to multi-task and prioritize work independently
  • Familiarity with project management methodologies

Preferred Qualifications:

  • Knowledge and experience with basic Adobe Photoshop functionality
  • Exposure to relational database structure
  • Knowledge of email best practices

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. We combine the industry's 3rd largest proprietary data set with Artificial Intelligence to unlock consumer intent, personalize experiences, and drive business growth.



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