Senior Account Strategist
4 days ago
About the Role
Neutara Technologies Pvt Ltd is seeking a Senior Account Strategist to play a key role in developing and implementing an Account Based Marketing (ABM) strategy to target high-value accounts. The ideal candidate will have expertise in creating and executing multi-channel campaigns to engage decision-makers within targeted accounts.
Account Based Marketing Responsibilities
- Strategy Development:
- Collaborate with sales and marketing teams to design and implement an ABM strategy targeting key accounts.
- Identify and segment high-value accounts, and develop personalized campaigns to engage decision-makers within those accounts.
- Analyze market trends and customer insights to refine the ABM approach.
- Campaign Execution:
- Design and execute multi-channel ABM campaigns, including email marketing, social media, webinars, and content marketing.
- Create account-specific marketing assets, such as personalized emails, landing pages, and case studies.
- Coordinate with cross-functional teams, including sales, content, and design, to ensure campaign alignment and efficient execution.
- Collaboration with Sales:
- Partner with sales teams to understand account needs, pain points, and objectives.
- Provide relevant content, insights, and data on targeted accounts to support sales efforts.
- Track and communicate account engagement metrics with the sales team to optimize outreach and follow-up strategies.
- Analytics and Reporting:
- Track and measure the success of ABM campaigns using key performance indicators, such as engagement, pipeline contribution, and ROI.
- Provide regular reports to key stakeholders on campaign performance and suggest improvements.
- Utilize marketing automation tools to track account engagement and optimize campaigns.
- Optimization:
- Continuously test, learn, and optimize campaigns for better results.
- Stay updated on industry best practices and ABM tools/technologies to enhance ABM programs.
About Neutara Technologies Pvt Ltd
Neutara Technologies Pvt Ltd is a US-based technology company offering multiple products and services in cloud, remote workspace, e-commerce, consumer, and enterprise SAAS. Founded in 2012, the company has built successful technology initiatives like CloudFuze, Exinent, Fuzebot, and more.
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