Assistant Brand Manager

1 week ago


Kanpur, India OFRIDA Full time

Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.Role DescriptionReports to: FounderKey ResponsibilitiesManage store & pop-up communication, retailer follow-ups, and contracts.Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.Lead influencer tie-ups and press mentions with Merchandiser.Coordinate content days with Social-Media & Marketing teams.Maintain CRM database and follow-up logs.KPIsKPITargetWalk-in conversion rate≥30 %Store / pop-up partnerships3–4 per monthInfluencer / PR tie-ups2 per monthLead follow-up closure rate≥15 %Customer satisfaction rating9/10CRM updates100 % weeklyQualificationsStrong skills in Communication and Strategic CommunicationsExpertise in Brand Management and Integrated Marketing, ideally from FMS.Proven ability to manage multiple projects efficientlyExperience with analyzing market trends and applying insights to strategiesBachelor’s degree in Marketing, Communications, Retail Management, or a related fieldProficiency in creating creative, compelling, and brand-aligned content



  • Kanpur, India OFRIDA Full time

    Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.Role DescriptionReports to: FounderKey ResponsibilitiesManage store & pop-up communication, retailer follow-ups, and contracts.Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.Lead influencer tie-ups and press...


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