Assistant Brand Manager

21 hours ago


Kanpur, India OFRIDA Full time

Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.Role DescriptionReports to: FounderKey ResponsibilitiesManage store & pop-up communication, retailer follow-ups, and contracts.Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.Lead influencer tie-ups and press mentions with Merchandiser.Coordinate content days with Social-Media & Marketing teams.Maintain CRM database and follow-up logs.KPIsKPI TargetWalk-in conversion rate ≥30 %Store / pop-up partnerships 3–4 per monthInfluencer / PR tie-ups 2 per monthLead follow-up closure rate ≥15 %Customer satisfaction rating 9/10CRM updates 100 % weeklyQualificationsStrong skills in Communication and Strategic CommunicationsExpertise in Brand Management and Integrated Marketing, ideally from FMS.Proven ability to manage multiple projects efficientlyExperience with analyzing market trends and applying insights to strategiesBachelor’s degree in Marketing, Communications, Retail Management, or a related fieldProficiency in creating creative, compelling, and brand-aligned content


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