Brand Manager

1 week ago


kanpur, India RSPL Group Full time

Role & responsibilities*Brand Strategy*: Develop and execute comprehensive brand strategies to drive growth, increase market share, and enhance brand equity for our ice cream portfolio.*Marketing Planning*: Create and manage marketing plans, including product launches, promotions, and campaigns, to drive sales and brand awareness.*Consumer Insights*: Analyze consumer behavior, preferences, and trends to inform brand decisions and optimize marketing strategies.*Team Leadership*: Lead and mentor a team of brand professionals, providing guidance, feedback, and development opportunities.*Budget Management*: Manage brand budgets, ensuring effective allocation and ROI analysis.*Cross-Functional Collaboration*: Work closely with cross-functional teams, including sales, distribution, and production, to ensure alignment and maximum impact.Preferred candidate profile*Education*: Master degree in Marketing, Business, or a related field.*Experience*: 5+ years of experience in FMCG brand management, preferably in the ice cream or Food industry.*Skills*:Strong understanding of brand management principles and practices.Excellent analytical, problem-solving, and communication skills.Proven track record of driving brand growth and increasing market share.Experience with marketing analytics and ROI analysis.


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