Associate director

2 weeks ago


Navi Mumbai, India LS Digital Group Full time
About LS Digital:
LS Digital represents the next generation in dynamic and adaptive online marketing. We are a fast growing mid-size internet marketing company, ESTABLISHED IN 2006 with the intent of offering professional online marketing services. Within a short span, LS has established itself as one of the best online advertising companies in the market. The key to LS Digital success is its YEARS OF EXPERIENCE and expertise (through acquisitions of established agencies in UK), well-defined project execution processes, competitive pricing and most importantly the urge to create a SUPERLATIVE BUSINESS MODEL
Job Description :
Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and Video branding.
Experience of managing App campaigns on DV360 while optimizing for reach/install/ conversion. Also having experience of tracking platforms.
Creating different tags, floodlights, creating audiences, integrating with 3rd party tracking platforms.
Perform client account management responsibilities associated with the campaigns. Monitor account on a daily basis and come up with new strategies on DV360 to meet the client requirements and deliver the highest performance. Communicating with clients /POC to keep the campaign achievements and developments in synch with the predefined goals.
Planning, execution and delivering programmatic campaigns. Branding and performance.

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